Ian Payne is Leading Britain's Conversation.
15 February 2017, 17:56
It's not long since their "Beach Body Ready" poster landed Protein World in hot water. Now they're being attacked again for a poster featuring a scantily-clad Kardashian.
The ad, promoting a weight loss protein scheme and featuring Khloe Kardashian in a revealing leotard, has appeared at Tube stations across London.
And like the campaign from 2015 for the same company, it's causing uproar on social media:
Poster advert showing Khloe Kardashian in a leotard is being criticised over claims it could affect people's body confidence. pic.twitter.com/yAwy3WLpgP— Global's Newsroom (@GlobalsNewsroom) February 15, 2017
In 2015, the supplement company's Are You Beach Body Ready? campaign caused a similar storm when it appeared around the London Underground network - and was swiftly defaced by campaigners who accused it of "body shaming":