Protein World Under Fire Again Over "Body Shaming" Kardashian Ad

15 February 2017, 17:56

Kardashian Keep Up Poster

It's not long since their "Beach Body Ready" poster landed Protein World in hot water. Now they're being attacked again for a poster featuring a scantily-clad Kardashian.

The ad, promoting a weight loss protein scheme and featuring Khloe Kardashian in a revealing leotard, has appeared at Tube stations across London.

And like the campaign from 2015 for the same company, it's causing uproar on social media:

In 2015, the supplement company's Are You Beach Body Ready? campaign caused a similar storm when it appeared around the London Underground network - and was swiftly defaced by campaigners who accused it of "body shaming":

Beach Body Ready 700

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