Ian Collins is Leading Britain's Conversation.
3 October 2016, 11:40
Southern Rail attempted to hit back at the RMT over the train strikes which have hit their train lines - and it backfired badly.
Last week, the union announced a further set of five 48-hour strikes, which will cripple the service across the south.
Southern Rail, under fire after a huge rise in the number of cancelled and severely delayed trains, asked customers to tweet the RMT union to show them how they feel about the strikes.
But as a PR stunt, it did not go well.
Passengers turned on them, railing at the train company for the way that they are running their service.
.@SouthernRailUK When people waited three hours at Brighton last night, was that because of strikes?— Cr O'Grizimov (@Mr_Ogrizovic) October 3, 2016