LBC To Go National As UK's News Talk Station
Thursday 30th January 2014
LBC is going national on 11th February when it will become Britain's first and only commercial news talk radio station.
Nick Ferrari and Nick Clegg made the announcement on Call Clegg this morning that London's favourite talk radio station will be available across the UK in high quality digital radio.
LBCís parent company, Global is taking the significant and bold step, investing in news talk radio and creating the UKís first ever national full news talk commercial radio station. Going live at 7am on Tuesday 11th February, the launch of the new national LBC marks a sea change in the British commercial radio landscape.
For the first time, the UK public have a national forum to discuss and debate the news of the day in real time on a commercial radio station.
With programmes such as Call Clegg and Ask Boris, listeners from around the country will be able to challenge senior members of Government and people in authority live on air.
LBC's national DAB digital coverage will be in addition to its existing London FM coverage on 97.3 and its online and mobile coverage worldwide.
Having started life as the UK's first commercial radio station in 1973 as the 'London Broadcasting Company', the station became 'London's Biggest Conversation' in 2007.
On 11th February, it will change its meaning for only the third time in its history, as LBC becomes 'Leading Britain's Conversation'.
Global founder & executive president Ashley Tabor said: "LBC has been a pioneer since it began broadcasting as the first commercial radio station 40 years ago, challenging traditional formats and producing innovative shows.
"Under Globalís ownership last year we introduced a first in UK radio with the Deputy Prime Minister hosting his own weekly show on LBC, 'Call Clegg' giving LBC's listeners, the public, a chance to hold a senior political figure directly to account for the first time every week.
"From February 11th 2014 Global is investing further in digital radio, and in speech radio, to create the UKís first national commercial news talk radio station, giving listeners across the whole of the UK a voice and a forum to engage in the issues that matter to them.
"I'm incredibly proud to bring the winning LBC formula to listeners across the UK and for Global to lead the way in the development of UK media brands."
LBC will be available across Britain on DAB digital radio, on 97.3FM in London, on Sky Digital across the UK on Channel 0112, Virgin Media Channel 973 ad internationally online at lbc.co.uk and through mobile apps.