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Payday Loans Ad Banned After Brixton Santa Offer

Wednesday 28th May 2014

A leaflet for a payday loans company offering free photos with Father Christmas has been banned.

The advert for Speedy Cash promised "every child gets a Christmas treat" at an event in Brixton on December 13 last year.

The Advertising Watchdog said the advert was 'socially irresponsible' after being alerted to it by website

The website complained that it trivialised the service and aimed at families with children. Speedy Cash said the ad was intended to celebrate a happy time of year and a seasonal event with their local community.

They said the leaflet "in no way" sanctioned the use of their services or any of their products, which also included non-credit facilities.

The Advertising Standards Authority (ASA) noted that the ad did not refer to any services offered by Speedy Cash, but said the nature of the event meant it would be of particular relevance to families with children and of particular appeal to younger children.

It said: "We understood that there was no age restriction on who could enter shops that offered services including payday loans and that the nature of the event meant that children would be accompanied by their parent or guardian.

"However, we concluded that marketing an event aimed at children which took place in a shop that offered services including payday loans was socially irresponsible."

It ruled that the ad must not appear again in its current form.