Darren Adam is Leading Britain's Conversation.
3 May 2017, 12:45
'Arguing Against Cycling? You're Arguing In Favour Of Death'
The bottom line on why we've got to get behind cycling, from James O'Brien.
"It's a no brainer...if you're arguing against cycling you're arguing in favour of pollution, of obesity and of early death."
James was talking about proposals to give cyclists over other road-users in an updated version of the Highway Code. For the LBC presenter any effort to encourage cycling is a worthwhile one.
"As I see it, it's a no brainer.
"It will stop people being obese which will save the NHS a fortune.
"It will stop people having breathing conditions caused by pollution, which will save the NHS a fortune.
"It will make London a cleaner, greener, more pleasant place. The more roads you can actually shut completely, the more footfall you'll have for shops and the retail sector.
"Any argument against cycling is an argument in favour of pollution, obesity and early death."