Why are watch faces set the same in ads?

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Why are all the watch faces set to ten minutes past ten in watch ads?

Question

Why are all the watch faces set to ten minutes past ten in watch ads?

Jack, Southampton

Answer

Name: James O'Brien

Answer: It’s just because it’s a smile. It’s the most primitive form of marketing, it sends a subconscious message of happiness to you and you’re more likely to buy a watch.

Name: Stefan, Salford

Answer: On most watches and clocks, the brand name is in the middle.

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