Soho Restaurant: Pay For Dinner With Instagram
Thursday 13th May 2014
Diners at a restaurant in Soho are being asked to upload a photo of their meal to Instagram with the hashtag #BirdsEyeInspirations, instead of paying a bill.
The pop-up Picture House restaurant opens tomorrow at the Ice Tank in Soho, and will open in Manchester and Leeds next month.Picture: Abbey Torrance
The stunt is to help promote the new inspirations range from Birds Eye.
Guests will be able to try new fish and chicken products, and a food photographer will also be giving tips on how to take the ultimate food photo.
It's been set up after research suggests more than half of people in the UK regularly practice 'foodography' - taking photos of their meals.