WATCH: Hard-Hitting Modern Slavery Ad
Thursday 31st July 2014
A hard-hitting television advert focusing on the human cost of slavery will premiere tonight as part of a major new Home Office campaign to raise awareness of Modern Slavery in the UK.
It comes after LBC brought the issue of modern-day slavery to the public's attention with our internationally-acclaimed documentary Slavery On Our Streets - which you can listen to in full here.
Home Secretary Theresa May said: "It is difficult to accept that modern Britain is home to slavery, but this appalling crime is taking place here – often out of sight – in shops, fields, building sites and behind the curtains of houses on ordinary streets.
"The first step to stamping out Modern Slavery is acknowledging and confronting its existence. This campaign aims to bring this hidden crime out into the open and challenges us all to report it wherever we suspect it."
Peter Watt, the NSPCC’s Director of National Services said: "It’s horrifying that 180 years after slavery was officially abolished children and adults in the UK are still victims today.
"We have to work together to stamp this out and give people the freedom that is their most basic right and which most of us take for granted."