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Wednesday 31st August 2016
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Why is the cast on a movie poster always squashed up?


Dark Knight film posterThe cast and crew writing on movie posters - why is it in a tall, squashed up font? Why not in a usual font like all the other text in the poster?
Tim, Marlow


** Definitive **
Name: Jason, Farringdon
Qualification: Graphic designer for film posters
Answer: It's because the film title height has to be a certain percentage of the director's height. That font is particularly suited to fitting a lot of letters in to a small space.
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