Yes We Tan: Obama Suit Sparks Twitter Craze
President Barack Obama may have been talking about global crises from Syria to Ukraine, but it was his tan suit that stole the show, at least on social media.
Using the hashtag #tansuit, Twitter went crazy with comments on the world's most powerful man's wardrobe choice.
"YES WE TAN", tweeted journalist Ryan Teague Beckwith.
Another journalist, Jared Keller, quipped: "President Obama is here to sell you tornado insurance" and "The Audacity of Taupe".
People commented on the shade of colour and size (was it too big for him?) as Washington reporters dug out previous outings of the summer suit and photos of previous presidents - from Ronald Reagan to Bill Clinton - wearing a beige ensemble.
Jabs ranged from "Obama attends beach wedding" to "looks like he's about to be bar mitzvahed in Miami".
The suit also sparks memes, including one of a mock CNN screen saying: "BREAKING NEWS: Obama Wears #Tansuit."
It was a rare case when a male politician's attire drew much interest - a feat more commonly reserved for female politicians.
Hillary Clinton's fashion choices - from her changing hairstyle when she was first lady to her clothes as secretary of state - have been scrutinised down to every detail, much to her exasperation.
When a foreign reporter asked her years ago what her favourite designer was, she fired back:
"Would you ever ask a man that question?"
Mr Obama has said in the past he does not pay attention to what he wears.
"You'll see I wear only grey or blue suits," he told Michael Lewis in a Vanity Fair piece two years ago.
"I?m trying to pare down decisions. I don't want to make decisions about what I'm eating or wearing. Because I have too many other decisions to make."
But perhaps Mr Obama is relieved that his fashion choices got so much attention.
The President is coming off a difficult summer.
He was criticised for going back to playing golf shortly after making a speech about the beheading of James Foley by Islamist militants.
His handling of racially-charged protests in Ferguson, Missouri, and of the mounting Islamic State crisis in the Middle East has also drawn some criticism.
(c) Sky News 2014