Dua Lipa is suing Samsung for £11million

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Samsung started using an image of the singer on a TV screen printed on its cardboard packaging for a “significant portion” of its TVs sold across the US last year, according to a legal complaint filed in a California district court on Friday.

Lipa reportedly demanded that the brand stop using her photo on the product when she became aware of it in June 2025, but alleges that Samsung was “repeatedly refused” and “dismissive and callous”.

“Ms Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” the lawsuit claims.

“Ms Lipa did not allow and would not have allowed this use.”

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The lawsuit states that Lipa owns the copyright to this photograph, which was taken backstage before a performance at the Austin City Limits festival in 2024.

Lipa is filing for copyright violation, a violation of the California right of publicity statute, a federal Lanham Act claim, and trademark claims.

According to the lawsuit, Samsung financially benefited from giving the illusion of her endorsement, with supporting evidence from comments on social media shared by her fans.

One wrote: “I’d get that TV just because Dua Lipa is on it. That’s how obsessed I am. That’s how much I love her.”

Another wrote: “I wasn’t even planning on buying a TV, but I saw the box, so I decided to get it,” wrote another.

“If you need anything selling, just put a picture of Dua Lipa on it”, claimed another.

Lipa is “highly selective” when making product endorsements and has had brand deals with the likes of Apple, Porsche, Versace, Bulgari and Nespresso.

The lawsuit claims that Samsung’s conduct “makes a mockery of her hard work in establishing a successful brand and has deprived her of the ability to control and monetize her assets”.

The singer seeks a permanent injunction against Samsung and “no less than $15m” in actual damages, as well as punitive damages and legal costs.

A spokesperson for Samsung said: “Ms. Lipa’s image was used in 2025 to reflect the content of our third-party partners that are available on Samsung TVs and was originally provided by a content partner for our free streaming service Samsung TV Plus.

"The image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes. Given this assurance, we deny any allegations of intentional misuse. Samsung has great respect for Ms. Lipa and the intellectual property of all artists. We have actively sought and remain open to a constructive resolution with Ms. Lipa’s team.”