Google reveals Charlie Kirk was most searched term in 2025

As part of its annual data reveal, the search engine has shared how the right-wing figurehead, who was shot dead in September. was the most searched name in the UK this year.

Charlie Kirk was the top most searched term overall, ahead of Ozzy Osborne, who also died this year, while third was Ed Gein - the serial killer, whose life was studied in the Netflix series Monster.

Netflix can claim the fourth place on the list, with the hit series Adolescence featuring, while fifth place was "snow warning" - owing to the weather alerts we have had this year.

“This was the year an American became pope, 'KPop Demon Hunters' topped the charts and new AI breakthroughs captured people's imaginations,” Google said in a statement.

“These moments and many others inspired people around the world to follow their curiosity in new ways.

“With new AI capabilities in Google Search, people asked questions in more conversational ways, like they would while talking to a friend. This year, we saw people asking “What’s the deal with…” queries more than ever.”

Some other UK trends revealed that the most asked question was “what to watch?” which perhaps showed that, despite a Netflix-heavy trending list we are still as indecisive as ever.

“Where is my refund?” was the second most asked question, while “when is Easter?” was third.

Google added: “People want to understand more about the world around them. Searches for “Tell me about…” are up 70% year over year, and queries starting with “How do I…” reached an all-time high with a 25% increase from last year. And the latter included timely questions like “How do I know if my Labubu is real?,” which rose to the top.”

UK top five most searched terms on Google in 2025

1. Charlie Kirk,
2. Ozzy Osbourne,
3. Ed Gein,
4. Adolescence,
5. Snow warning