Greggs renames Andy Burnham's favourite pastry after PM's LBC interview sends sales 'through the roof'
Greggs said it has seen a 'Burnham bounce' in sales of the "sausage, bean, and cheese thing" after Prime Minister's endorsement.
Greggs have renamed Andy Burnham's favourite pastry after the Prime Minister revealed his go-to order during an LBC interview.
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Yesterday, Burnham was asked by Henry Riley what his favourite item from the menu was, to which he revealed..."the sausage, bean, and cheese thing".
The PM was most likely referring to Greggs' Sausage, Bean & Cheese Melt, which sells for £2.
Burnham's endorsement led sales of the breakfast pastry to double on Wednesday morning at the branch near No 10 North.
The bakery chain has now renamed the viral pastry to honour the PM's ringing endorsement.
The bake now officially bears the colloquial title assigned to it by the Prime Minister: “The Sausage Cheese & Bean Thing".
In-store screens now beam photos of the snack, proclaiming: “The Sausage Cheese & Bean Thing as eaten by our Prime Minister.”
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Staff at the Greggs branch outside No10 North on Heron Road claimed sales more than doubled after Burnham announced his penchant for the pastry.
Warren McCarrick, shop manager at the Greggs shop outside No 10 North said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake.
"Sales have gone through the roof this morning, cheers, Andy."
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
“We’ve also dropped off a few outside No.10 North, in case he’s too shy to be seen in the queue.”
The bakery said it expects to see a 'Burnham bounce' in sales of the pastry, which are expected to remain high this week.
Burnham had already identified himself as a fan of Greggs, previously claiming he often gets policy ideas from chatting to people in the queue.
The PM, who enjoys a pint, said he also derives political inspiration from conversations while queuing at the pub.