The Hijab Shampoo Ad Isn't Too PC, "It's Just Misogynistic"

20 Jan 2018, 14:55 | Updated: 10 Feb 2026

Maajid Nawaz has criticised L'Oréal's shampoo ad featuring a beauty-blogger wearing a hijab, but not for the reason you may expect.

A game changing new campaign!!! 👏🏽❤️ So... lately I’ve had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant - don’t we all? 🙆🏽‍♀️✨ I’m so excited and incredibly proud to announce that I‘m part of the new L’Oreal Paris Elvive World of Care Campaign which showcases Elvive’s breadth of products catering to a wide range of demanding hair types. I’m The Pink One which has been specially formulated for dull hair to boost shine. @lorealhair #WORLDOFCARE #ELVIVEXRANKIN #ALLWORTHIT #AD

A post shared by Amena (@amenaofficial) on Jan 14, 2018 at 3:04am PST

While some have complained the advert is too "politically-correct", Maajid has argued the advert is simply misogynistic.

Watch the video above and see if you agree.

Russia laying groundwork for intervention in Nato territory as false flag risks rise, experts warn

Matt Fitzpatrick beats world number one Scottie Scheffler for ‘special’ RBC Heritage victory

House prices rise by nearly £3,000 as Iran conflict keeps mortgage rates high

Nearly half of people with MS harassed for using disabled facilities, survey finds

Universities that fail to protect free speech could face fines of up to £500,000

Shortage of public toilets leaving people to 'suffer', health leaders say

Erling Haaland fires Manchester City to within three points of Arsenal

Universities that fail to protect free speech could face fines of up to £500,000

Calls for police probe after bombshell messages allege to show 'plot' to jail Alex Salmond

It’s an epidemic of anti-Jewish hate, warns head of attacked synagogue’s charity

Woman arrested after car hits pedestrians in central London

Mandelson’s firm's 'biggest client' allegedly linked to Chinese military

Two dead in motorway crash after car ‘driven in wrong direction’

Boy, 11, dies after bike involved in collison with bus and car in Derby

The Hijab Shampoo Ad Isn't Too PC, "It's Just Misogynistic"

Share

Russia laying groundwork for intervention in Nato territory as false flag risks rise, experts warn

Matt Fitzpatrick beats world number one Scottie Scheffler for ‘special’ RBC Heritage victory

House prices rise by nearly £3,000 as Iran conflict keeps mortgage rates high

Nearly half of people with MS harassed for using disabled facilities, survey finds

Universities that fail to protect free speech could face fines of up to £500,000

Shortage of public toilets leaving people to 'suffer', health leaders say

Erling Haaland fires Manchester City to within three points of Arsenal

Universities that fail to protect free speech could face fines of up to £500,000

Calls for police probe after bombshell messages allege to show 'plot' to jail Alex Salmond

It’s an epidemic of anti-Jewish hate, warns head of attacked synagogue’s charity

Woman arrested after car hits pedestrians in central London

Mandelson’s firm's 'biggest client' allegedly linked to Chinese military

Two dead in motorway crash after car ‘driven in wrong direction’

Boy, 11, dies after bike involved in collison with bus and car in Derby