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Illegal cigarette sales soar as cost of living crisis pushes smokers to the black market

Some said they had bought cigarettes from people selling them in pubs or from people selling them cheaply on the street

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Young Caucasian woman lighting a cigarette in the UK. Unhealthy lifestyle.
The proportion of smokers buying cheap cigarettes in the pub, from friends, or from under the counter at newsagents has almost doubled since 2023. Picture: Alamy

By Georgia Rowe

The proportion of smokers buying cheap cigarettes in the pub, from friends, or from under the counter at newsagents has almost doubled since 2023, according to new analysis.

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The increase may reflect the rising cost of living in recent years, researchers suggest.

While figures indicate that the overall size of the illicit tobacco market has not grown, experts urged the Goverment “not to be complacent about past successes”.

Illegal cigarettes can be highly dangerous because they are completely unregulated and often contain dangerously high levels of toxic contaminants.

The study led by UCL and funded by Cancer Research UK (CRUK) examined survey data from 9,996 people aged 16 and over who said they currently smoke.

While the majority (76.9%) reported buying tobacco legally, almost a quarter (23.1%) said they had used illicit sources at least once in the previous six months, up from 12.2% in 2023.

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While the majority (76.9%) reported buying tobacco legally, almost a quarter (23.1%) said they had used illicit sources
While the majority (76.9%) reported buying tobacco legally, almost a quarter (23.1%) said they had used illicit sources. Picture: Alamy

This included buying cheap tobacco from friends, purchasing under-the-counter products in newsagents or corner shops, or buying them in their local area from people who have a supply of cut-price cigarettes.

Some told the survey they had bought cigarettes from people selling them in pubs or from people selling them cheaply on the street.

Professor Sarah Jackson, of the UCL Institute of Epidemiology and Health Care, said: “Our findings suggest that more smokers are turning to illicit sources of tobacco compared with 2023.

“That may partly reflect the financial pressures many people have faced in recent years, as people look for ways to reduce the cost of smoking, which also include switching to cheaper legal products, cutting down, or trying to quit completely."

The analysis also found that some people who took part in the survey were below the legal age of sale.

Among 16 to 17-year-olds who had purchased tobacco, some 73.6% said they had bought it from corner shops or newsagents.

Prof Jackson said: “We were concerned by the number of underage participants reporting that they had bought tobacco from ordinary retail outlets.”

She added that she was hopeful the Tobacco and Vapes Bill would make it more difficult for teenagers to access cigarettes as the age of sale gradually rises.

Young woman smoking a cigarette while wearing headphones and sunglasses outdoors
The analysis also found that some people who took part in the survey were below the legal age of sale. Picture: Alamy

But Prof Jackson added: “The success of the policy will depend not only on changing the law but also on ensuring that it is complied with.

“Effective enforcement and clear communication with retailers and the public will be essential, alongside continued efforts to reduce demand by supporting more people to quit smoking or switch to less harmful forms of nicotine.”

Elsewhere, researchers stressed that the findings do not suggest the the illict market has expanded.

HM Revenue and Customs figures published earlier this month suggest a record 1.9 billion illegal cigarettes were seized in the year to April, worth around £1.1 billion.

Senior author Prof Jamie Brown, also of UCL, said: “While our findings suggest a growing proportion of smokers are purchasing some or all of their tobacco from illicit sources, this does not necessarily mean the illicit market itself has become much larger.

“Our survey looked at whether people bought tobacco from different sources, but not how often they did so or how much tobacco they purchased from each source, which are important factors in the size of the illicit market.”

Dr Ian Walker, executive director of policy and information at CRUK, said: “While this research doesn’t signal that the illicit tobacco market has grown, it’s concerning that amongst the declining proportion of people who smoke, an increasing number of people are purchasing tobacco from illegal sources.

“This highlights the need for stronger enforcement.

“Tobacco still causes around 160 cancer cases every day in the UK, and action to bring down smoking rates is vital.

“The Tobacco and Vapes Act will help to protect future generations from the harms of tobacco, but the UK Government must also back this historic law with sustained investment to tackle illegal tobacco sales alongside support that helps people stop smoking.”