Classic British breakfast spread could be set for a rebrand as part of UK's 'post-Brexit reset'
The classic could be set for a name change to comply with a new law
The nation's beloved breakfast staple marmalade could be set for a rebrand as part of a new deal between Britain and the European Union.
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The spread has long been a British favourite but the much-loved product could look a little different soon as part of several post-Brexit resets with the EU since Brexit.
The Government has claimed the deal, which form part of Sir Keir Starmer's bid to forge closer ties with the bloc, will reduce prices on the shelves by removing trade barriers.
Under the proposed agreement, the popular spread will be rebranded as "citrus marmalade" to comply with updated Brussels rules.
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The change will apply across England, Wales and Scotland if ministers press ahead with plans to readopt 76 revised EU food regulations.
The food deal, officially known as the sanitary and phytosanitary (SPS) deal, will involve shared standards on animal and plant health.
Since the UK left the EU, officials in Brussels updated the bloc's regulations to allow marmalade to refer to spreads made from fruits other than citrus fruits.
This is because "marmalade" and "jam" are used interchangeably to refer to spreads from a variety of fruits in multiple EU countries.
Prior to the 2024 rule change, Brussels allowed jars of spread to be sold as marmalade only if they contained solely citrus fruit.
A Government spokesperson said: "British marmalade is not changing; it will still be the same product available in our shops as it is now.
"British manufacturers align with international standards to ensure our world-class produce can be sold to a larger international market.
"Our deal with the EU supports businesses by removing the costly red tape that holds back our exporters from our largest trading partner.
"Crucially, our agreement secures the UK’s ability to shape the rules that affect our industry in the national interest."