The Peer's Reaction To James O'Brien's Phrase Is Priceless
| Updated: 10 Feb 2026
James O'Brien got the best possible response when he said one of his favourite phrases to Baron Price.
The peer is a former Trade Minister under David Cameron but stood down in September this year.
Asking Baron Price about Brexit, James said: "I have a little saying on the programme - it's a lot easier to sell tickets to the Ghost Train than it is to sell tickets to the Speak Your Weight Machine."
And the response he got was far better than he ever expected.
Watch Baron Price's brilliant response at the top of the page.