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Starmer vows to 'call time on a system that’s failing our kids' ahead of expected social media ban

The prime minister is expected to unveil sweeping social media reforms at a press conference today.

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By Georgia Bell

Sir Keir Starmer has promised to end a “system failing our kids” ahead of the anticipated social media ban for under-16s.

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The prime minister is expected to announce a series of social media restrictions at a press conference today.

He vowed to take “bold action” following calls for change from lobbying parents, after a government consultation found that the majority are in favour of banning social media platforms for those under the age of 16.

Sir Keir told LBC earlier this month that he would “take further measures” to “protect children and young people”.

The Prime Minister revealed he had an “incredibly moving” meeting with grieving families calling for a ban, and said “nobody is getting a free pass” as he pledged to take on big tech firms.

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Under-16s Ban On Social Media Backed By The House of Lords
A ban on social media for under-16s is expected to be announced by the prime minister. Picture: Getty

“I have talked to tech companies and to families. I have to say, meeting the families of those that have lost children was incredibly moving,” Sir Keir told LBC’s Political Editor Natasha Clark.

He added: “The message to the tech companies was very simple, which is, nobody's getting a free pass here. Things are going to change. I was very clear with them. That's why I wanted to see them. I'm absolutely clear.”

If implemented, the policy will see the UK follow in the footsteps of Australia, which in 2025 raised the minimum age for sites such as TikTok, Instagram, Threads, Facebook, X, YouTube, Snapchat and Reddit.

The Molly Rose Foundation, set up in memory of 14-year-old Molly Russell, who took her own life in 2017 after viewing harmful content online, has warned that an Australia-style ban might offer only “the perception of security”.

The UK’s ban, however, is expected to go further than Australia's by including romantic or sexual AI chatbots and could also block children from talking to strangers on gaming platforms, The Sunday Times reported.

Bereaved Parents Meet The Prime Minister To Discuss Social Media Role In Childrens' Deaths
The prime minister has been lobbied by bereaved parents who lost their children in social media related deaths. Picture: Getty

Daily social media use will also be limited for under-18s, to reduce late-night scrolling.

Culture Secretary Lisa Nandy has insisted that an Australia-style social media ban for under-16s is "part of the solution".

Speaking with LBC's Lewis Goodall on Sunday, the Labour MP has revealed that leaving social media "has made me a better politician and a healthier person".

Speaking on Sunday, she revealed: "I think, without preempting the Prime Minister's announcement tomorrow, the overwhelming view of people who responded to that consultation was that it is part of the solution.

"The evidence from Australia, which we've been watching very closely as it unfolds, is not that it stops all young people under 16 from being on social media. It doesn't. And there will always be ways that young people will find to get around that."

Ian Russell, the father of Molly Russell, speaks to media outside Barnet Coroners Court,
Ian Russell, the father of Molly Russell, campaigned after his daughter died in a social media related incident. Picture: Alamy

This follows a government consultation which received 116,000 responses, making it the second-largest government consultation in history, after the equal marriage consultation in 2012.

The YouGov poll found that 44% support the banning of under-16s from social media, while 39% supported tighter restrictions.

Just over one in 10 participants believe social media should not be banned or more strictly regulated.

Nudity, exposure to strangers, algorithms learning user behaviour and recommending content were among the harmful age-inappropriate content features highlighted.

The research has led the IPPR to call for a blanket ban on social media for under-16s, but not just to protect children from harmful content.