Protein World Under Fire Again Over "Body Shaming" Kardashian Ad
15 February 2017, 17:56 | Updated: 15 February 2017, 18:06
It's not long since their "Beach Body Ready" poster landed Protein World in hot water. Now they're being attacked again for a poster featuring a scantily-clad Kardashian.
The ad, promoting a weight loss protein scheme and featuring Khloe Kardashian in a revealing leotard, has appeared at Tube stations across London.
And like the campaign from 2015 for the same company, it's causing uproar on social media:
Poster advert showing Khloe Kardashian in a leotard is being criticised over claims it could affect people's body confidence. pic.twitter.com/yAwy3WLpgP
— Global's Newsroom (@GlobalsNewsroom) February 15, 2017
Not a happy sight on way home every evening, @TfL. The state of this advert, 2017 pic.twitter.com/LddiWmSCGq
— Dan Barrett (@dasbarrett) February 14, 2017
What a contrast - one advert designed to empower women and the other designed to feed on insecurities #thisgirlcan pic.twitter.com/0bOPBF00ry
— Elizabeth Atherton (@ElizAtherton) February 11, 2017
Can I keep up with a Kardashian? Better than you can keep up with feminism, mate. #StickIt @TenderUK @Callmesaina1 pic.twitter.com/5CYVTjmU0G
— Cordi Morrison (@CordiMo) February 10, 2017
In 2015, the supplement company's Are You Beach Body Ready? campaign caused a similar storm when it appeared around the London Underground network - and was swiftly defaced by campaigners who accused it of "body shaming":
