Advert Banned From Tube Because It Shows Bacon, Butter And Eggs

6 March 2019, 09:43 | Updated: 6 March 2019, 09:46

Bacon, butter and eggs removed from the advert
Bacon, butter and eggs removed from the advert. Picture: Farmdrop

An advert has been banned from the London Underground because it pictured bacon, butter, eggs and jam, an online supermarket said.

Farmdrop submitted a photograph which included images of the meat, dairy products and spread.

Transport for London said it was up to advertisers to make sure any items featured were "high fat, sugar and salt (HFSS)-compliant".

This follows TfL's ban on all junk food advertising.

Foods found to be high in fat, sugar and salt are now not allowed to feature in advertisements on public transport.

Farmdrop boss Ben Pugh said: "Our ad was a mixture of balanced wholefoods, while McDonald's Happy Meals and chicken burgers are HFSS-compliant under these rules. It's crazy.

"We support the [TfL junk food] ban, but it's being handled very unjustly."

TfL said: "Our advertising policy requires brands to demonstrate that any food or drink products featured in advertisements running on our network are not high in fat, sugar and salt, unless they have been granted an exception.

"In this case, Farmdrop chose not to apply for an exception and our advertising agent worked with them to amend the advertisement."

More Latest News

See more More Latest News

Heavy rush hour traffic on M25 motorway in Surrey

99% of UK population breathing in toxic air as 30,000 deaths to be linked in 2025

One in five academics on both sides of the political spectrum do not feel free to teach controversial topics, a survey has found as England's higher education watchdog issued guidance on how institutions can protect freedom of speech.

20% of UK academies do not feel free to teach controversial topics, as new report issues guidance on free speech

Older people say they are being "bombarded" by campaigns for funeral services, care homes and mobility aids by "out-of-touch" mainstream advertising, a study has found.

Older people being ‘bombarded’ by ads for funeral services and care homes by ‘out-of-touch’ marketing firms, study finds

Steam and exhaust rise from different companies on a cold winter day.

UN scientists warn it is ‘crunch time’ to avoid further global warming as climate policies ‘moving in wrong direction’

Exclusive
Waste water flows out of an outflow waste water pipe into the river in Devon UK

Water company fines will be used to clean up rivers, lakes and seas, government confirms

Energy bill discounts of £150 will be extended to another 2.7 million households to help with fuel costs next winter.

Millions more households to get £150 energy bill discounts as government extends scheme to help with fuel costs

‘I like to make decisions at the last second': Trump continues to mull US strike but suggests Iran could visit White House

‘I like to decide at the last second': Trump continues to mull US strike but suggests Iran could visit White House

A bag from Primark, found in the Weija Ashbread landfill, an older textile dump site sited on the Densu river, upriver from the protected wetlands, outside Accra, Ghana.

'This is dangerous': Discarded clothes from UK brands including Next, Asda and M&S found in protected Ghana wetlands

School crossing lollipop sign

Lollipop man ordered to stop high-fiving crossing children

Dame Diana Johnson said “there is absolutely no place for violent, misogynistic and harmful content online”, after several MPs urged the Government to expand the definition of “extreme pornographic images”.

‘No place for violent content online,’ says policing minister in pornography ban pledge

Missing Jay Slater witness found 'holidaying' in Tenerife as inquest hears Jay, 19, died with alcohol in his system

Friend of missing Jay Slater witness reveals details of 'two knives' carried by teen on the night he died in Tenerife

Devastating new footage has emerged showing the lone survivor of the Air India plane crash carrying the coffin of his younger brother, who died in the fatal disaster.

New video shows heartbreaking moment lone Air India survivor limps as he carries brother’s coffin at funeral

Claire Boyd underwent surgery in a bid to address a long history of abdominal pain

Family walks out of inquest after coroner rejects malnutrition in hospital death

Inquests into the deaths of the women, who were both born in Pakistan but lived in Maltsby, Rotherham, South Yorkshire, were opened on Wednesday.

Sisters drown in pools on popular Snowdonia route, inquest told

A police cordon blocking the inside lane of the northbound carriageway on the M1 motorway near Bucknalls Lane overpass in Hertfordshire, where a man's body was found by road workers on Monday.

Horror crash sees M1 closed 'in both directions' with emergency services including air ambulance in attendance

Bruce Springsteen performs on stage

First look at upcoming Bruce Springsteen biopic starring Jeremy Allen White divides fans