Fury as Costa Coffee uses cartoon image of 'trans man' with mastectomy scars as customers threaten to boycott chain

1 August 2023, 12:46

Costa has seen a backlash online
Costa has seen a backlash online. Picture: Alamy

By Emma Soteriou

Costa Coffee is facing backlash after using a cartoon image of a 'trans man' with mastectomy scars.

Listen to this article

Loading audio...

Gender-critical campaigners hit out at the coffee chain for wrongly promoting transgender surgery.

It came after a picture of Costa's van was posted on Twitter, with the chain being accused of "glorifying irreversible surgery performed on healthy women".

Mastectomies can be carried out on trans men to remove breast tissue but there have been concerns raised that such images could encourage women to permanently change their bodies.

Costa said the image was a part of a wider mural created to celebrate diversity and inclusion.

Read more: Captain Tom's family hit back after being ordered to pull down unauthorised spa complex 'built using his name'

Read more: 'Absolutely shocking': Drivers unable to pay Dartford Crossing charge after overhaul of payment system

The image sparked fury online, with some even calling for Costa to be boycotted altogether.

One person said: "Bye bye Costa coffee. No more money from me. Oh well."

Another person added: "Costa Coffee wanting to be remembered the wrong way. Ooof, such a poor judgment move..."

A third person said: "A new corporate low."

Maya Forstater, who is on the board of human-rights organisation Sex Matters, said the image was "shocking and irresponsible".

"Young women are being sold a lie that if they have their breasts removed and take hormones they can become men, or at least avoid being women," she told the Telegraph.

A Costa Coffee spokesman said: "At Costa Coffee we celebrate the diversity of our customers, team members and partners.

"We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves.

"The mural, in its entirety, showcases and celebrates inclusivity."

More Latest News

See more More Latest News

A burnt out car in the Leeds suburb of Harehills, after vehicles were set on fire and a police car was overturned as residents were warned to stay home following an outbreak of disorder on Thursday evening. Picture date: Friday July 19, 2024.

Man charged with arson after bus set on fire in Leeds riots over children allegedly removed from local family

Craig Revel Horwood has said the recent allegations have come as a 'shock' to him

Strictly Come Dancing judge Craig Revel Horwood breaks silence after 'shock' of dancing show's abuse allegations

A series of Israeli strikes have been launched against the Houthi-controlled port city of Hodeidah in Yemen

Israel launches series of air strikes on Houthi-controlled city in Yemen day after group claim deadly attack on Tel Aviv

Jay Slater and his mum, Debbie Duncan

Jay Slater's GoFundMe page hits £70k after teen's mum appeals for funeral donations

Holidaymakers have been left stranded during global IT outage

'We're not being given any information': Furious holidaymaker stranded in Rhodes tells of travel hell after IT outage

A burnt out car in the Leeds suburb of Harehills, after vehicles were set on fire and a police car was overturned as residents were warned to stay home following an outbreak of disorder on Thursday evening. Picture date: Friday July 19, 2024.

Further unrest in Leeds as hundreds take to streets to 'demand return of children' allegedly removed from local family

NHS England has warned of "continued disruption" to GP services into next week.

NHS warns of GP disruption after global IT outage as trains, planes and roads remain in chaos leaving Brits stranded

Planes, trains and roads have been hit by travel chaos following Friday's IT outage.

Holiday hell: Trains, planes and roads in chaos after global IT outage - with thousands of Brits stranded abroad

Graham Gomm

Prisoner who escaped custody at HMP Wormwood Scrubs during hospital trip is arrested following manhunt

Charles and Camilla attend the King's Parade outside Pomme d'Or Hotel, Liberation Square in St Helier, Jersey

Charles and Camilla 'rushed to safety by security' after suspect 'spotted on roof' just days after Trump rally shooting

A highway bridge collapsed in northwest China.

At least 12 people dead and more than 30 missing after China bridge collapses due to flooding

Ray Reardon has died

Snooker legend Ray Reardon dies aged 91 after cancer battle

Steve Baker and Tom Tugendhat

Top Tory reveals why he is backing Tom Tugendhat to 'put the party back together' as leader

The National Lottery site and app is down

National Lottery down as users unable to access site and app day after global IT outage

Thousands of flights were cancelled across the globe on Friday.

Travel misery continues as global IT outage 'could take weeks to clear' - with over 5,000 flights cancelled worldwide

Nadiya Bychkova allegedly made a complaint to Strictly bosses

Strictly pro Nadiya Bychkova breaks silence over 'complaint' amid misconduct scandal