This Morning ratings plunge with fall of 170,000 viewers in a week amid Holly Willoughby and Phillip Schofield 'feud'

16 May 2023, 11:58

Viewers have described the atmosphere on the show as 'awkward'
Viewers have described the atmosphere on the show as 'awkward'. Picture: Getty/ITV
Kieran Kelly

By Kieran Kelly

This Morning lost 170,000 viewers in the last week amid rumours of a bitter fallout between hosts Holly Willoughby and Phillip Schofield.

Monday's episode had an average of 726,720 viewers, compared with 894,000 on the same day last week.

Peak viewership was also down, standing at 914,000, compared with 1.058million viewers on May 8.

It is rumoured there has been a bitter fallout between Phil and Holly, who have presented the show together for more than a decade.

Listen and subscribe to Unprecedented: Inside Downing Street on Global Player

Phil broke his silence on the rumoured fallout last week, telling The Sun that "the last few weeks haven’t been easy for either of us. As I have said before, Holly is my rock".

"We’re the best of friends — as always, she is an incredible support on screen, behind the scenes and on the phone.

"Holly has always been there for me, through thick and thin. And I’ve been there for her."

Phillip Schofield and Holly Willoughby presenting This Morning on Tuesday
Phillip Schofield and Holly Willoughby presenting This Morning on Tuesday. Picture: ITV

Viewers say they have noticed what has been described as an "awkward" atmosphere on set, with one tweeting: "I haven't watched the show more months thought I'd watch today's but its clear the partnership is strained."

Phil, 61, has been left “a shell of himself” following a reported dispute between him and Holly.

Mr Schofield’s statement about about his co-star was received poorly by both channel bosses and Holly according to reports, as neither were consulted or agreed with the contents of the statement.

Read More: Phillip Schofield left ‘a shell of himself’ after rumoured sofa feud with co-star Holly Willoughby

Read More: This Morning 'facing boycott' from major stars amid Phillip Schofield and Holly Willoughby feud

A source told the Mirror: "He is becoming increasingly withdrawn and almost a shell of himself.“He seems down and spends a lot of time in his dressing room. We’re worried about him."

But one contradicted: "This is a PR disaster totally of his own making. The whole thing beggars belief."

It follows the conviction of Phillip's brother, Timothy Schofield, who was found guilty for child sex offences last month.

More Latest News

See more More Latest News

Thousands of flights where cancelled across the globe on Friday.

Worldwide IT outage could last 'days' as flights crippled, shops closed and operations cancelled

The Kering Foundation Hosts First-Ever Caring For Women Dinner

Emma Watson ‘stalker’ arrested after demanding to see Harry Potter star at Oxford fashion show

Passengers are facing delays across the country

Is your flight delayed? Airports and airlines issue updates after mass IT outage causes travel chaos around the world

Evan Gershkovich, a Wall Street Journal reporter, was detained last March on spying charges

American journalist jailed for 16 years in Russia after being convicted of espionage

People have been out enjoying the sunshine ahead of the weekend.

Hot hot hot! Temperatures soar to 31C today and 30C tomorrow after an uncomfortable tropical night tonight

Harehill descended into chaos yesterday evening

Starmer condemns ‘shocking and disgraceful’ disorder after riot sweeps through Leeds

Joe Biden and Barack Obama worked in office together between 2008 and 2016

Biden planning ‘major announcement’ about his future as Obama says he must ‘seriously consider stepping down’

Zara McDermott opened up about the "extremely distressing" events that occurred behind the scenes at Strictly Come Dancing.

Zara McDermott hits back after ex-Strictly pro Graziano Di Prima claims he only kicked her once

Lee Laudat-Scott is charged with touching a boy under 13.

Former Labour councillor Lee Laudat-Scott charged with sexual assault of a child

Graham Gomm

Urgent manhunt as prisoner escapes custody at HMP Wormwood Scrubs during trip to hospital

Dominic Reid and Prince Harry

Prince Harry's charity boss quits as head of Invictus Games days after duke sees backlash over veterans' award

CrowdStrike sign and logo at headquarters in Silicon Valley

What is CrowdStrike, the cybersecurity company ‘responsible’ for global IT failure? Microsoft outages explained

Keir Starmer welcomes Volodymyr Zelenskyy to Downing Street

Starmer greets Zelenskyy as Ukrainian President becomes first foreign leader to address UK cabinet since Bill Clinton

Roger Hallam was jailed for five years over M25 protests

‘Their protests are pathetic’: Armed forces minister slams Just Stop Oil as founder give five-year prison sentence

2024 Republican National Convention: Day 4

Hulk Hogan tears off shirt on stage at Republican national convention as he declares 'Trumpmania'

Clean up has begun following the riot in Leeds

Clean-up begins after riot sweeps through Leeds neighbourhood with bus set on fire and police car overturned