Thousands of Greggs workers to get £700 bonus each as bakery chain beats McDonalds at breakfast

6 March 2024, 09:25 | Updated: 6 March 2024, 09:53

Breakfast champion: Customers queue at Greggs
Breakfast champion: Customers queue at Greggs. Picture: Alamy

By Asher McShane

Workers at bakery chain Greggs are in line for a £700 boost after it kicked McDonald’s off the top spot for Britain’s favourite breakfast.

Listen to this article

Loading audio...

Greggs, which offers a breakfast bacon and sausage roll and a regular latte for £3.75, has overtaken the Golden Arches.

Yesterday Greggs announced it has taken 19.6% of the breakfast takeaway market in the UK - knocking McDonald’s off the top spot.

It has taken 8.2% of the overall market for takeaway food.

Matt Britzman, equity analyst at Hargreaves Lansdown, said: “Greggs is far more than just a treat, and its value offering puts it in a sweet spot with consumers still battling higher living costs.

Budget 2024 LIVE: Jeremy Hunt set to give workers a £450 boost with 2p cut to National Insurance

Read more: 'Bankrupt' Birmingham approves 'devastating' 21% council tax hike and £300 million cuts

Customers enjoy a break at a Greggs store in Holborn, London
Customers enjoy a break at a Greggs store in Holborn, London. Picture: Alamy

 “Maintaining that price point is key, and, with cost inflation easing, Greggs is making sure customers feel the benefit too.”

Roisin Currie, CEO of Greggs, said 25,000 of the firm's 32,000 staff - those that have been with the company for at least six years - will get a £700 bonus in their pay packets at the end of March to recognise their 'hard work and effort' over 2023.

She said: “We have been number one for a number of months. We have more consumers eating breakfast out of the home.”

Greggs profits profits soared 13.1 per cent to £167.7million last year.Greggs sold around 250m sausage rolls last year.

More Latest News

See more More Latest News

Kate with Charlotte at Wimbledon

Princess Kate looks radiant in purple as she presents Wimbledon trophy at men's final

Corey Comperatore was killed during the Trump rally attack.

Pictured: Man killed in shooting at Trump rally as he 'tried to shield family from bullets'

Carlos Alcaraz has retained his Wimbledon title

Carlos Alcaraz retains Wimbledon title as he beats Novak Djokovic for second year in a row

England are facing Spain in the final

England 0-0 Spain: Nervy start to Euro 2024 final as big match reaches half-time

Melania Trump shared an emotional statement on the incident

Melania Trump breaks silence after attempted assassination of husband Donald at rally

The wife and two daughters of racing commentator John Hunt were killed at their Hertfordshire home

Bereaved racing commentator John Hunt has fundraiser set up after wife and two daughters killed

Princess Kate has made just her second appearance since her cancer diagnosis - as she prepares to bestow the Wimbledon men's singles trophy at the All England Club.

Princess Kate arrives at Wimbledon as crowd applauds for royal's second engagement since cancer shock

Donald Trump was shot at a campaign rally in Pennsylvania yesterday

‘We will FEAR NOT’: Trump urges Americans to ‘stay united’ after attempted assassination

Graziano Di Prima has broken his silence

Strictly pro Graziano Di Prima allegedly 'spat, kicked and berated' Zara McDermott before sacking

Republican presidential candidate former President Donald Trump is helped off the stage at a campaign event in Butler, Pa., on Saturday, July 13, 2024. (AP Photo/Gene J. Puskar)

Gunshots and a defiant fist: How the first attempted assassination against a Presidential candidate in 52 years unfolded

What will following the shooting of Donald Trump?

Donald Trump shot during campaign rally: Jon Sopel explains what it means for the US Presidential race

The nation is gripped by Euros fever

England expects! Nation gripped by Euros fever as fans prepare for historic final against Spain

Donald Trump has been shot through the ear at a rally in Pennsylvania - as one bystander was killed and two others were critically injured.

Pictured: Shocking scenes as gunman shoots Donald Trump during rally leaving one bystander dead

Liz Truss has reacted to her party's terrible election results

Liz Truss blames Tory election drubbing on Rishi Sunak ‘trashing her record’ before pointing finger at Tony Blair

Joe Biden reacts to the assassination attempt of Donald Trump

‘Everyone must condemn it’: Joe Biden labels Donald Trump assassination attempt ‘sick’ as world leaders react

Donald Trump was shot at a campaign rally in Pennsylvania yesterday

Gunman behind Donald Trump’s assassination attempt is 20-year-old Republican supporter, FBI reveals