LUSH Campaign Lost In Translation Says Vice Chair Of Police Federation

2 June 2018, 07:56 | Updated: 2 June 2018, 08:24

The vice chair of the Police Federation says LUSH's 'paid to lie' campaign was "lost in translation".

The vice chair of the Police Federation said the 'paid to lie' campaign ran by LUSH was "lost in translation" as the cosmetics company has had to issue a statement of clarification.

The high street brand was attempting to draw attention to what it calls the "ongoing undercover policing scandal."

In a press release, the company said it was joining the "already active #SpyCops" campaign and "aims to highlight the current lack of progress of the Undercover Policing Inquiry".

But critics have called the campaign 'misguided' and showed 'terrible judgement'.

Cosmetic brand LUSH criticised for 'misguided' campaign.
Cosmetic brand LUSH criticised for 'misguided' campaign. Picture: PA

Che Donald, told Tom Swarbrick that the campaign "misses the point".

"Where they were trying to bring attention to an undercover inquiry, it's effectively been lost in translation," the vice chair said.

"If you're having to explain what your campaign is trying to achieve, you haven't achieved that in the first place."

More Tom Swarbrick

See more More Tom Swarbrick

LBC callers are divided over MasterChef star’s N-word allegation

LBC callers are divided over MasterChef star’s N-word allegation

Caller Jay brings Brexit to the debate over votes for 16-year-olds

Caller Jay brings Brexit to the debate over votes for 16-year-olds

Caller Michael

Caller Michael has strong words for the former Defence Secretary

'If you can't speak English, you shouldn't be a doctor'

Debbie shares how a doctor's 'unintelligible' English led to her mistreatment

Furious caller Elliott accuses Tom Swarbrick of 'twisting his words'

Furious caller Elliott accuses Tom Swarbrick of 'twisting his words'

LBC caller is 'appalled' by 'greedy' doctors as strikes announced

LBC caller is 'appalled' by 'greedy' doctors as strikes announced

'You should have been there!'

Tom Swarbrick thinks Jo is being 'ungrateful' about Britain's 'glorious' weather

LBC's best callers of the week

Israel-Iran, Labour rebellion and Child Q: LBC’s best callers of the week

'It's easier to break into a bank than to qualify for PIP'

Sarah, whose son used to receive PIP, is frustrated by the misconceptions surrounding it

Iran - caller Elias

Caller Elias thinks Iran is 'only joking' when they threaten the West

Haleh vs Khalid

British-Iranian caller Haleh debates Khalid over Iran's right to nuclear weapons

'It's fanaticism, it has to be stopped'

Israel's strikes on Iran divide opinion with LBC callers

Caller forced to apologise over false claims about Muslims

LBC caller forced to apologise over false claims about Muslims

Brits flock to Dubai to avoid tax hikes, but are they 'forgoing their British values'?

Brits flock to Dubai to avoid tax hikes, but are they 'forgoing their British values'?

ULEZ

Dwayne refuses to fight for Britain because he's sick of ULEZ

'I wouldn't mind being an LBC presenter'

Tom Swarbrick ‘offers’ caller Lee a job