Why Do Adverts Say 'Excludes NI'?

22 January 2019, 17:08

ireland
Picture: PA

Why are there so many advertisements that say ‘excludes Northern Ireland’?

Answer

Name: Mike, Maidenhead

Qualifications: Worked for Coca-Cola
Answer: The marketing distribution rights of the product advertised are awarded to different partners in different countries. For logistical reasons, Northern Ireland is often covered by those companies who have the rights for the Ireland of Ireland.

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