Samsung unveils plans to turn TVs into AI assistants

6 January 2025, 03:44

Samsung's Vision AI smart assistant, which are built into Samsung's TVs to act as a virtual assistant
SamsungCES. Picture: PA

The technology has announced a string of new AI-powered features for its TVs to personalise viewing and act as a home security guard.

Samsung is introducing new artificial intelligence-powered features to its televisions that turn them into “intelligent partners” that can personalise the viewing experience and even act as a home security guard.

Called Samsung Vision AI, the new tools also include the ability to translate foreign language content in real time and instantly get more information about what is on-screen – whether it be information on a programme or actor, or ingredients for a dish that appears.

The announcement comes ahead of the CES technology show in Las Vegas – the largest consumer tech event in the world – which officially opens on Tuesday and will see thousands of new products unveiled to more than 100,000 attendees.

Samsung said its new technology would turn TVs into central hubs for smart homes, building on the continuing AI boom that has seen all of the world’s major tech firms embrace AI-powered tools as they battle to establish themselves as market leaders in the sector.

The tools will also utilise the firm’s SmartThings ecosystem – its network of connected devices and appliances around the home.

Samsung said this would allow Vision AI to offer users home insights and daily updates using data from other connected devices – for example a round-up of everyone seen at the front door via a smart doorbell, or monitoring pets at home during the day, all of which can be asked for using voice control.

SW Yong, president and head of the vision display business at Samsung, said: “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs.

“With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

The Korean electronics giant also announced it was bringing AI to another screen, a new beauty mirror which scans a user’s face and offers personalised beauty insights – and recommends cosmetic products – based on its analysis of the user’s skin type.

By Press Association

More Technology News

See more More Technology News

The icons for the smartphone apps DeepSeek and ChatGPT are seen on a mobile

Nations and tech firms to jostle for AI leadership at Paris summit

Nick Lees

Man who credits King over cancer diagnosis given pioneering robotic microsurgery

Ellen Roome with her 14-year-old son Jools Sweeney

Parents suing TikTok over children’s deaths ‘want answers’

The Apple logo in the window of an Apple store

Home Office orders Apple to let it access users’ encrypted files – report

Ellen Roome with her son Jools Sweeney

Bereaved families file US lawsuit against TikTok over access to children’s data

The OpenAI logo appears on a mobile phone in front of a computer screen with random binary data

OpenAI taking claims of data breach ‘seriously’

There are concerns over how technology is aiding the abuse of women (Alamy/PA)

Deepfake abuse crackdown a ‘really important blow in battle against misogyny’

The Football Manager 25 logo on a light purple background

Football Manager 25 cancelled after delays

Football Manager 25 has been cancelled after being hit by delays

Football Manager 25 cancelled after several delays

Carsten Jung, head of AI at the IPPR, warned that politics 'needs to catch up' with the implications of AI (PA)

AI could replace 70% of tasks in computer-based jobs, study says

General view of IMI headquarters at Lakeside, Birmingham Business Park, Birmingham.

Engineering group IMI latest UK firm to be hit by cyber attack

A person's hands on the keyboard of a laptop

PSNI exploring use of AI to analyse mobile phone evidence

A screenshot of the homepage of AI chatbot DeepSeek, showing a warning message about new users being unable to register for the app

DeepSeek reopens new user sign-ups despite ongoing security concerns

A Google logo on the screen of a mobile phone, in Londons

Google axes diversity hiring targets as it reviews DEI programmes

A person’s hand pressing keys of a laptop keyboard

UK to get new cyber attack severity rating system

People working at computers

Capital raised by tech start-ups under Government scheme doubles