Covid-19 vaccine scientists take to TikTok to ‘demystify’ treatment development

20 October 2020, 11:34

Vaccination
Flu vaccination programme. Picture: PA

A new scheme, Team Halo, will enable scientists working on Covid-19 vaccines to share insights from their work.

Scientists working on a coronavirus vaccine are using social media as part of a new campaign to build confidence in the treatment development process.

As part of a campaign called Team Halo, researchers working on vaccines in the UK, US, South Africa, India and Brazil will post videos to TikTok, Twitter and Instagram highlighting their work.

The campaign will also see the participating scientists, known as Guides, respond to questions from the public and directly counter misinformation about Covid-19 spreading online.

The scheme has been backed by the United Nations’ Verified initiative, as well as the Vaccine Confidence Project and Gavi, the Vaccine Alliance.

Melissa Fleming, UN under secretary-general for global communications, said: “Rampant misinformation has undermined public trust in vaccines.

“Team Halo is about reclaiming that trust.

“These are incredible people doing exciting science as part of a global collaboration. We should be celebrating them helping us get to the end of this awful pandemic.”

Dr Anna Blakney, a bioengineer and part of the vaccine development team at Imperial College London, said the initiative was a way of “demystifying” the work being done around vaccines.

“We are pioneering a new type of vaccine against Covid-19 in human clinical trials, and I’m excited to share some of the incredible science and people involved in my work,” she said.

“I’m used to spending time pipetting samples and analysing data. TikTok is a new frontier for me but I’m enthusiastic about demystifying our work and making it accessible to the world.”

Video-sharing app TikTok was chosen as the primary social media partner for the scheme, with Team Halo hoping it would allow the scientists to tell educational stories in engaging ways and make complex science available to a diverse audience across different age groups.

Matthew Harris, head of CSR and TikTok for Good in Europe said: “At a time when doctors and scientists around the world are working tirelessly to inform the public about the dangers of Covid-19 and their progress towards a vaccine, we welcome the use of #TeamHalo as a way to share content on the subject through TikTok.

“TikTok allows for positive and creative expression and can help these everyday heroes educate and reach people in an engaging way while also helping our community stay safe and informed during these challenging times.”

By Press Association

More Technology News

See more More Technology News

A computer screen

Leading AI figures awarded honours

AI warning

Essays written with ChatGPT feature repetition of words and ideas – study

A broadband router

Big four broadband firms beaten by smaller rivals in latest Which? survey

A person pressing on the Tik Tok logo on the screen of a smartphone

TikTok to launch online election centres to counter misinformation

A person using a laptop

Up to eight million UK jobs at risk from AI, report says

Smartphone showing apps

One in six adolescents have experienced cyberbullying, global study finds

An Uber Eats driver

Uber Eats driver wins payout over discriminatory facial recognition checks

Rishi Sunak visits Cumbria

Sunak says UK ‘more robust’ on China than most allies

Chinese President state visit – Preparations

Minister calls China ‘security threat’ after UK and US blame Beijing for hacking

China

UK and US accuse China of ‘malicious’ global cyber attacks

A hand on a laptop

Tougher action needed to combat copycat banking websites, says Which?

Dowden

Dowden guarantees UK elections will be safe from Chinese cyber attacks

A woman’s hand pressing a key of a laptop keyboard

Cyber security agency says China behind ‘malicious’ cyber attacks on UK

A young girl uses the TikTok app on a smartphone

TikTok Youth Council holds first meetings on better online safety for teenagers

Margrethe Vestager

EU opens competition investigations into Apple, Google and Meta

Social Media Stock

Some parents coming to regard online harassment of girls as ‘normal’ – report