3D hologram technology offers ‘solution’ to lack of live music during Covid-19

15 October 2020, 21:34

Interactive hologram performance
Interactive hologram performance. Picture: PA

Musion says its Fanshare technology will allow musicians to communicate directly with fans.

New 3D hologram technology could be the solution to a dearth of live music during the coronavirus pandemic, according to one artist.

Singer-songwriter Dan Olsen launched the technology, created by Musion 3D, during a performance at a central London hotel in front of a socially-distanced audience of some 40 people.

Olsen, who is from the Faroe Islands but has been living in London for the last six years, performed live from a studio in Mile End, east London, with his hologram projected into the room via the internet.

Its creators claim the Fanshare technology will offer musicians a way to connect with their audience while venues remain closed and concerts socially distanced.

The performer is able to see their audience on a screen and react in real time.

After performing a four-song set, Olsen told the PA news agency: “I think this might be a solution. The timing of this now, coming up with this while there is no live music.

“If people see this they might go, ‘Hey’. All of a sudden you can play to all the countries around the world. No problem.

“As long as you have the technology and the devices there it’s possible. I can see this being a good solution for it.”

Interactive hologram performance
Singer-songwriter Dan Olsen performs as an interactive hologram (Aaron Chown/PA)

He added: “We have been in lockdown for so many months now. There was no live music, you couldn’t play to any audiences.

“We have been craving it as much as people have been craving live music.

“We have been craving playing to live audiences and having that connection.

“It’s as close to real life as it can be because you see the audience there, you see their reactions, you can pick people out, you have them singing or clapping along.

“It’s a really nice feeling afterwards to have been able to do a show like that and to see that this is possible.”

Interactive hologram performance
(Aaron Chown/PA)

Olsen performed from the same room as his guitarist in Mile End, while a keyboardist played along live in central London.

The session was not without issue as the holograms froze briefly as Olsen began the third song of his set, before resuming movement.

Musion, who launched the technology in 2007, was responsible for Tupac’s posthumous appearance as a hologram alongside Snoop Dogg and Dr Dre at Coachella Festival in 2012.

The firm has also developed 3D holographic technology for stars including Madonna, The Black Eyed Peas and Rihanna.

Ian O’Connell, a founding director of Musion, told PA: “My vision for this technology is to have an ecosystem comprising of stage artists – by that I mean musicians, comedians, dancers – who are able to perform their art within a mile of their home or place of work.”

He said he hoped to “enable live stage performers to go from home to phone”.

Interactive hologram performance
Technicians monitor the performance (Aaron Chown/PA)

Speaking about the performance, he added: “Overall I am absolutely delighted.

“For me, it didn’t bother me that we had that glitch today because if we hadn’t had that glitch people would have said this was easy – and it wasn’t.

“We have spent a week getting this fine tuned because we want to take this to local pubs, we want to take this to people’s homes and we want to be able to take it to small recording studios, all of whom will still have the same kind of bandwidth issues that we had with the studio in Mile End today.”

By Press Association

More Technology News

See more More Technology News

The former president launched his app to compete with tech giants such as Facebook and Twitter.

Donald Trump launches 'Truth' social media platform after exile from Twitter and Facebook

It is the second outage in a week

Facebook, Instagram and Messenger down for second time in a week

The source code of Twitch was posted online

Twitch data breach: What you need to know

Facebook, Instagram and Whatsapp went down in a major outage

WhatsApp, Facebook and Instagram back online after suffering six-hour outage

Queen's Baton Relay baton

‘Smart’ baton using cutting-edge technology unveiled for Queen’s Baton Relay

YouTube displayed on a laptop computer

YouTube to remove misinformation videos about all vaccines

Amazon's Astro robot

Amazon introduces home robot alongside new Echo devices

A person using a laptop

Pandemic sparks demand for greater use of tech in public safety – report

An Instagram page

Instagram for children plans ‘paused’, company says


Labour proposes ‘legal duty of care’ on social media firms to stop scams

Stuart and Amanda Stephens

Family of tragic 13-year-old Olly urge parents to take phones off teenagers

Customers enter Apple shop

Queues return to Apple Stores as the iPhone 13 goes on sale

Online fraud

New laws needed to protect people from online scams, Which? warns


Ofcom ‘needs powers to audit tech firms to prevent online harms’

A computer user

Government told to confront tech giants about videos that trigger epileptic fits

Scientist with petri dish

Scientists use AI to help discover new treatment for deadly childhood cancer