Twitter political advert ban comes into force

30 October 2019, 21:28

Twitter has banned political advertising on its site
Twitter has banned political advertising on its site. Picture: PA

By Maddie Goodfellow

The social media giant's plan to ban all political advertising on their site came into force on Thursday, just three weeks before the General Election.

Twitter CEO Jack Dorsey announced last month that the company will ban all political ads globally.

The social media firm also announced last week that it would ban all ad mentions of political candidates and legislation.

Twitter confirmed that ads will not be allowed to advocate for certain outcomes on political or social causes.

Mr Dorsey said last week: “We believe political message reach should be earned, not bought.”

The move comes after Facebook received criticism from lawmakers over its policy to neither fact check nor remove political ads on its site.

Facebook said that it does not think it should be the one to make decisions about its users speech.

Twitter has become the second social media platform to ban political advertising, after video app TikTok became the first social media platform to ban political adverts.

Twitter will begin enforcing its new policy on Nov. 22, Dorsey said, after it releases its final policy on Nov. 15.

In a series of tweets, Mr Dorsey explained the company’s reasoning behind the decision.

He said: “A political message earns reach when people decide to follow an account or retweet.

“Paying for reach removes that decision, forcing highly optimised and targeted political messages on people. We believe this decision should not be compromised by money.”

Dorsey said it would be “not credible” for Twitter to tell users it’s committed to stopping "fake news" while allowing political advertisers to pay Twitter to target target users.

He also appeared to take a swipe at Facebook, saying: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.”

The issue of false information on social media after Twitter, Facebook and Google refused to remove a misleading video advert from the President Trump campaign targeting Joe Biden from their sites.

In response, Democratic Senator Elizabeth Warren, another presidential hopeful, ran an advert on Facebook taking aim at its Mr Zuckerberg, claiming he supported Donald Trump for reelection.

Twitter CEO Jack Dorsey made the announcement on his Twitter
Twitter CEO Jack Dorsey made the announcement on his Twitter. Picture: PA

In an earnings call on Wednesday, Facebook CEO Mark Zuckerberg said: "In a democracy, I don't think it's right for private companies to censor politicians or the news.

"And although I've considered whether we should not carry these ads in the past, and I'll continue to do so, on balance so far I've thought we should continue.

He stated: "Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates."

Mr Zuckerberg also said a Facebook political ads archive does actually allow people to scrutinise the data behind them.

He commented that Facebook estimated political ads will be less than 0.5 per cent of its revenue next year.

"The reality is that we believe deeply that political speech is important and should be able to be heard, and that's what's driving us," he said.

Facebook CEO Mark Zuckerberg has defended his site's decision to allow political ads
Facebook CEO Mark Zuckerberg has defended his site's decision to allow political ads. Picture: PA

UK MPs have reacted positively to Twitter's decision and called on Facebook to do the same.

The SNP's Stewart McDonald tweeted: "Good call. Now @facebook."

It was also praised by Lib Dem MP Sarah Wollaston, who tweeted: "Now let's hope @facebook stops the big money, targeted attack ads too that distort our democracy & fuel hate."

Labour's David Lammy, the SNP's Angus MacNeil and former home secretary Amber Rudd all also reacted to the announcement on Twitter.

"This is good news for getting a fair general election," Ms Rudd said.

Mr MacNeil said: "Facebook must follow".

Mr Lammy appeared to suggest Twitter should go even further, saying: "Now remove the cesspool of hate speech on here and ban the endless stream of deliberate fake news."

Latest World News

See more Latest World News

Iran accused of piracy for seizing two Greek oil tankers

Fears oil price will rise again after Iran accused of piracy for seizing Greek oil tankers

Building Collapse-Florida

Judge in US gives initial OK to a billion-dollar deal in Florida condo collapse

Russia Ukraine War

Russia takes small cities as it aims to widen battle in east Ukraine

Cardinal Angelo Sodano

Powerful Vatican prelate Cardinal Angelo Sodano dies aged 94

Donald Trump

Senior Republicans’ claims at NRA rally called into question

Iranian collapse

Iranian police disperse crowd gathered at collapsed building

Shattered building in Mariupol

Ukrainian leaders fear repeat of Mariupol horrors in Donbas region

A grieving woman at the memorial

Girl ‘pleaded for police help’ while officers waited outside massacre classroom

Wang Yi

Chinese foreign minister visits Samoa to deepen Pacific ties

Donald Trump called for the end to gun-free zones in schools

Trump calls for end to gun-free school zones after 'savage and barbaric' Texas shooting

Fusako Shigenobu and her daughter Mei

Japanese terror group founder freed after serving 20-year sentence

People work on a flooded field

13 dead, three missing after torrential rains in southern China

Protesters hold a rally at Discovery Green Park, across the street from the National Rifle Association Annual Meeting held at the George R. Brown Convention Center Friday, May 27, 2022, in Houston.

Governor claims he was ‘misled’ about response to shooting

Russian Emergency Situations Ministry workers disassemble a destroyed building in Mariupol, in territory under the government of the Donetsk People’s Republic, eastern Ukraine, Friday, May 27, 2022

Russian Communist deputy makes statement of opposition to war in Ukraine

Texas School Shooting

School shooting survivor covered herself in friend’s blood and played dead

Texas shooting

Governor says he was ‘misled’ about response to shooting