Kevin Maguire is Leading Britain's Conversation.
THINK! Cycle Safety: Don’t get caught between…
Cyclists have hit out at a government safety advert which appears to blame them for being hit by lorries.
The Think! campaign from the Department of Transport tells cyclists to hang back when approaching a left-turn next to a lorry.
The 45-second advert is entitled "Things you shouldn't get stuck between", which shows a lorry overtake a cyclist and then hit him as it turns left.
But cyclists hit out at the commercial, claiming it is "misguided" and "awful".
Former professional cyclist Chris Boardman tweeted:
@THINKgovuk desperately misguided campaign that a) tries to make death fun b) vulnerable road user responsible for vehicle not fit for road— Chris Boardman (@Chris_Boardman) September 26, 2016
Barrister Martin Porter responded:
Message: We are not going to tackle lorry danger so treat any proximity to a lorry as a dire emergency.— Martin Porter QC (@MartinPorter6) September 26, 2016