TikTok to introduce new tools to flag AI-generated content

9 May 2024, 13:04

TikTok icon on a smartphone
TikTok strategy. Picture: PA

The social media giant is to begin adding ‘digital nutrition labels’ to AI-generated material on the site.

TikTok is to start automatically labelling content generated using artificial intelligence when it is uploaded from certain other platforms as part of efforts to boost transparency and literacy around AI.

The social media giant already requires content created using its own TikTok AI effects to be labelled, but is now expanding that system to include material being uploaded from some other platforms, as it expands its tools for combating misinformation.

The video-sharing site said the expanded programme would see it partner with the Coalition for Content Provenance and Authenticity (C2PA) and implement their Content Credentials technology, which attaches a so-called “digital nutrition label” to content, telling people it is AI-generated, and how and when it was made.

It means TikTok is the first social media platform to start using the tool.

The announcement comes in the wake of industry experts and politicians expressing concerns about the possible impact of generative AI tools being used to create misleading content and impacting the large number of elections taking place around the world in 2024.

TikTok said this new system would start rolling out from Thursday, and should apply to all users globally in the coming weeks.

In the months ahead, the social media firm said it would also start attaching Content Credentials to TikTok-made content as well.

Adam Presser, head of operations and trust and safety at TikTok, said: “AI-generated content is an incredible creative outlet, but transparency for viewers is critical.

“By partnering with peers to label content across platforms, we’re making it easy for creators to responsibly explore AI-generated content, while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok.”

In addition to introducing the new tools, TikTok said it was joining the Content Authenticity Initiative (CAI), a collective of tech firms and others led by Adobe which works to promote the adoption of an industry standard for authenticating content, and already counts Microsoft and a number of major media organisations from around the world among its members.

Dana Rao, general counsel and chief trust officer at Adobe, said: “With TikTok’s vast community of creators and users globally, we are thrilled to welcome them to both the C2PA and CAI as they embark on the journey to provide more transparency and authenticity on the platform. At a time when any digital content can be altered, it is essential to provide ways for the public to discern what is true. Today’s announcement is a critical step towards achieving that outcome.”

By Press Association

More Technology News

See more More Technology News

Person wearing an Apple watch on their left wrist

Smart watches could help track Parkinson’s disease progression – study

A person's forefinger poised on the keyboard of a laptop computer

Gaming giant Steam facing £656m legal claim for ‘overcharging’ UK gamers

A group of schoolchildren standing around

Most children cannot name MP and fifth get political news from TikTok – survey

A person using a keyboard to sign into the X website on a laptop

Elon Musk confirms X will start hiding likes on posts

A technician working at Currys' Repair Centre in Newark, Nottinghamshire

Currys working to improve consumer trust in refurbished and repaired tech

Raspberry Pi 4 micro computer launch

Raspberry Pi shares jump 40% after London IPO

Apple WWDC event

Apple unveils generative AI assistant for iPhone, iPad and Mac at conference

ChatGPT on a MacBook

Apple keen on more deals with AI chatbots after link-up with ChatGPT

Elon Musk during an ‘in-conversation’ event

Elon Musk says he could ban Apple devices at his companies over OpenAI deal

Apple Intelligence writing tools

Apple Intelligence is ‘promising first step’ for firm’s AI tools, experts say


Genetics testing company 23andMe facing investigation over data breach

Apple Intelligence

Apple Intelligence: Tech giant unveils its new flagship generative AI tools

The Apple Vision Pro headset on display at the Fifth Avenue Apple store in New York City

Apple Vision Pro headset to launch in UK on July 12

A NatWest sign on a building

NatWest’s virtual ‘assistant’ handling double the number of customer queries

A mock-up of a festival-goer's Glastonbury App featuring the map pinning option. (Vodafone/PA)

New Glastonbury app helps friends find each other – and their tent – more easily

A British Airways plane

Social media scammers impersonating ‘every major airline operating in the UK’