Apple keen on more deals with AI chatbots after link-up with ChatGPT

11 June 2024, 00:04

ChatGPT on a MacBook
Apple-WWDC24-Apple-Intelligence-ChatGPT-Writing-Tools-Compose-prompt-240610. Picture: PA

The tech giant’s software boss Craig Federighi said Apple believed users would want to use a range of AI models for different tasks in the future.

Apple is looking to integrate more AI chatbots, including Google’s Gemini, into its devices in the future, the company’s software chief has said.

On Monday, the tech giant confirmed it was working with OpenAI to build ChatGPT into the software of the newest iPhone, iPad and Mac devices as part of a major update to bring more generative AI tools to its devices.

Speaking to reporters after the announcements were made, Craig Federighi said Apple believed that AI models trained to be experts in specific fields were likely to become more common in the future, and the tech giant was keen to give users options to combine these with their own Apple Intelligence tools.

Apple’s own tools are designed to take advantage of the personal knowledge a user’s iPhone, iPad or Mac has of their schedule, habits and activities, rather than grab knowledge from the internet to help answer queries.

“We focused on a set of experiences that we felt were extremely core to the user experience of our platform, but we know that there are other models out there and some of them have really fantastic world knowledge and they may have domain knowledge – ultimately you can imagine a world where there’s a medical model that’s going to have an incredible depth of expertise, or a legal model,” Mr Federighi said.

“So people are going to want to draw on that kind of expertise that might not be part of our core, but something that they want to take advantage of, and so we see the capabilities of those models is really complementary to what we’re doing as an optional thing that users can draw on.”

On the decision to work first with OpenAI, the Apple executive said he believed ChatGPT was the current market leader.

“We wanted to start with the best, and we think ChatGPT from OpenAI and their new 4o model represents the best choice for our users today,” he said.

“We think ultimately, people are going to have a preference perhaps for certain models that they want to use – maybe one that great’s for creative writing, or one they prefer for coding, and so we want to enable users ultimately to bring the model of their choice and we’re going to look forward to doing integrations with models, like Google Gemini for instance, in the future.

“Nothing to announce right now, but that’s our direction.”

By Press Association

More Technology News

See more More Technology News

Cyber attack at major London hospitals

Hundreds of operations and appointments cancelled in week after NHS cyber attack

Labour said it would also ban the creation of sexually explicit deepfakes (PA)

Labour commits to introducing AI regulation for tech giants

Daniel Bedingfield

Pop star Daniel Bedingfield praises AI for capturing ‘soul’ of his music

Elon Musk, CEO of Tesla and SpaceX (PA)

Elon Musk says Tesla shareholders will vote to approve pay deal

Person wearing an Apple watch on their left wrist

Smart watches could help track Parkinson’s disease progression – study

A person's forefinger poised on the keyboard of a laptop computer

Gaming giant Steam facing £656m legal claim for ‘overcharging’ UK gamers

A group of schoolchildren standing around

Most children cannot name MP and fifth get political news from TikTok – survey

A person using a keyboard to sign into the X website on a laptop

Elon Musk confirms X will start hiding likes on posts

A technician working at Currys' Repair Centre in Newark, Nottinghamshire

Currys working to improve consumer trust in refurbished and repaired tech

Raspberry Pi 4 micro computer launch

Raspberry Pi shares jump 40% after London IPO

Apple WWDC event

Apple unveils generative AI assistant for iPhone, iPad and Mac at conference

Elon Musk during an ‘in-conversation’ event

Elon Musk says he could ban Apple devices at his companies over OpenAI deal

Apple Intelligence writing tools

Apple Intelligence is ‘promising first step’ for firm’s AI tools, experts say

Data

Genetics testing company 23andMe facing investigation over data breach

Apple Intelligence

Apple Intelligence: Tech giant unveils its new flagship generative AI tools

The Apple Vision Pro headset on display at the Fifth Avenue Apple store in New York City

Apple Vision Pro headset to launch in UK on July 12