Apple unveils generative AI assistant for iPhone, iPad and Mac at conference

11 June 2024, 07:44

Apple WWDC event
Apple-WWDC24-event07. Picture: PA

From Apple Intelligence to Genmoji and new health tracking apps on the Apple Watch, the tech giant has announced a wide range of new tools.

Apple’s annual developer conference, WWDC, saw the traditional wide array of new tools and features unveiled for the firm’s products.

Here is a closer look at the key announcements.

– Apple Intelligence

Apple’s take on generative AI assistants to rival ChatGPT, Google’s Gemini and Microsoft’s Copilot is Apple Intelligence, what it calls a personal intelligence system.

In contrast to its rivals, rather than referring to the open web to find results or answer queries, Apple’s system is about drawing the personal context from requests to help simplify tasks.

For example, it can do this by understanding which incoming messages are a priority to you and pushing them to the front of the notification queue or by being able to better schedule appointments in different places by understanding the required journey time and route required.

Built directly into the iPhone, iPad and Mac, the new system also offers in-depth writing tools to improve drafting, tidy up notes or crafting a professional sounding email, while also offering image generation tools across apps, and transcription capabilities via the Notes app.

The image generation tools also extends to a tool to create personal emoji, called Genmoji.

– ChatGPT deal

Beyond Apple’s own generative AI efforts, it also confirmed a much rumoured partnership with ChatGPT maker OpenAI, which will see the popular chatbot integrated into Apple’s software.

For some queries, Apple Intelligence will notice when ChatGPT could be more useful, and ask users if they would like to send the request to OpenAI to be processed through ChatGPT instead.

Apple executives said the company was also keen to do similar deals with other AI chatbots to give users more options for generative AI tools.

– iOS 18

Away from the major AI news, there was Apple’s traditional updates to its range of operating systems.

For iOS 18 – the software that powers the iPhone – the most notable updates centered around privacy, and the Messages app.

On the privacy side, users will be able to lock specific apps, so if they ever hand their phone to someone else, they can keep aspects of their device private.

In a similar move, users will also be able to hide certain apps from view or in a hidden folder.

In Messages, iPhone users will soon be able to schedule messages for the first time, while the company is to also begin supporting the sending of messages via satellite, meaning users can stay in contact with others without WiFi or a data connection.

– watchOS 11

As part of the software update coming to the Apple Watch, users will be able keep track of their exertion through the new Training Load feature, which will tell users when they are above or below their training average, and therefore when to potentially take it easy to prevent injury.

Elsewhere, but also on the health front, a new Vitals app is to be introduced, bringing together all the health metrics the Apple Watch is able to measure together in one place, with notifications sent when a user moves out of their normal ranges.

– iPadOS 18

An established app on the iPhone, the Calculator app is finally being introduced to the iPad.

Not only that, it will come with a Math Notes tool which can instantly and automatically solve calculations and equations.

Apple Pencil, the stylus for the iPad, was also part of the updates, with a new Smart Script tool automatically tidying up handwriting for better, clearer note-taking.

– macOS Sequoia

The next version of the operating system for Apple’s Mac computer will officially be called Sequoia.

The standout feature of that update is a new feature called iPhone Mirroring, which enables users to get full access and control of their iPhone directly from their Mac.

By Press Association

More Technology News

See more More Technology News

Icons of social media apps, including Facebook, Instagram, YouTube and WhatsApp, are displayed on a mobile phone screen

Meta to begin training AI on public posts from UK Facebook and Instagram users

JLR Rover the Boston Dynamics robot dog (JLR/PA)

JLR’s new ‘Rover’ is a robotic dog employed to protect brand’s EV facility

The logo and name of the technology company OpenAI on a smarthpone

OpenAI unveils new models designed to think more before answering

A person looking at a mobile phone whose screen has been blurred

Government strengthens Online Safety Act to crack down on revenge porn

Vodafone and Three logos

Vodafone and Three merger could increase phone bills for millions, watchdog says

A mobile phone mast being photographed by a mobile phone

6G network at least a decade away, expert says

A sign for the London underground in central London.

Teenager arrested over Transport for London cyber attack

Cyber security

BT ‘logs 2,000 signals of potential cyber attacks every second’

ChatGPT website with pink lettering displayed on a screen

OpenAI in talks to raise funds at £115bn valuation – reports

Person typing on a laptop

UK data centres to be designated as ‘critical infrastructure’

A plaque outside the offices of the Data Protection Commission in Dublin

Irish watchdog launches probe into Google’s AI model

The technology giant said the growth of cloud computing and artificial intelligence was key to the increasing investment (Niall Carson/PA)

Amazon Web Services ‘to invest £8bn in UK over next five years’

The hands of a person on a laptop keyboard

Most people have no plan for digital assets upon death, Which? warns

Economic statement

Drawing down Apple tax billions will take months – Ireland’s finance minister

Sony's PlayStation 5 Pro console

Sony confirms PlayStation 5 Pro console will launch in November

A man looking under a car's bonnet

Apple brings iPhone breakdown assistance feature to the UK