Virgin Media remains most complained about broadband and landline provider

19 April 2024, 10:54

The lights on the front panel of a broadband internet router, London.
Ofcom complaints data. Picture: PA

Customers’ complaints were mainly driven by how their complaints were handled, Ofcom said.

Virgin Media has once again topped the rankings of the most complained-about broadband, landline and pay-TV providers, Ofcom figures show.

The regulator said Virgin Media received the most complaints between October and December last year, driven by how customer issues were being handled, although they did see a sizeable fall in all of these areas from the previous quarter.

Ofcom publishes complaints data every three months to help people compare providers when they look to shop around, as well as push providers into improving their services.


Virgin Media received 20 complaints per 100,000 broadband customers between October and December, an improvement on the 32 per 100,000 recorded in the previous quarter.

It was slightly ahead of Now Broadband which received 18 complaints, but lagged behind the industry average of 12.

Sky came in with the fewest complaints at five per 100,000 customers, while Plusnet and EE both received nine.

Complaints handling was the cause of 43% of customer complaints against Virgin Media, compared with an industry average of 32%.

Some 22% of its complaints were about faults, service and provisioning, well below the industry average of 37%.

Its complaints for landline came in at 13 per 100,000, just ahead of Shell Energy and Now Broadband which had 12 and 10, respectively. It marks a reduction from the previous quarter, which saw 19 complaints per 100,000.


Complaints handling was again the chief gripe among customers, with 43% of complaints compared to an average of 31%.

O2 also came top of the list for mobile complaints, receiving seven complaints per 100,000, compared to the second-highest, Three, with four and an industry average of three.

Virgin Media also received 13 complaints per 100,000 for pay-TV, almost double that of BT, which received seven and Sky and TalkTalk which both received two.

Complaints handling once again remained the biggest concern among customers for both.

Fergal Farragher, Ofcom’s policy director, said: “We can see from these latest figures that customer dissatisfaction remains at a similar level to the previous quarter.

“While there has been an improvement in Virgin Media’s performance, its position at the bottom of our tables shows there is further room for improvement.”

A Virgin Media O2 spokesman said: “We’re committed to providing an excellent service to our customers, and while overall these complaints represent a very small proportion of our customer base, we acknowledge there is a need for improvement, which is under way, and we’re focused on getting this right.

“We are investing heavily and making changes across our business to deliver tangible improvements, for example through multi-skilling our teams and rolling out new IT platforms that will make it easier for customers to get support when they need it, and empowering our people to resolve any issues quickly and effectively first time.”

Rocio Concha, Which? director of policy and advocacy, said: “At a time when many telecoms firms have implemented mid-contract price hikes of almost nine per cent, it’s unacceptable that poor customer service from some of the biggest telecoms firms has led thousands of their customers to complain to the regulator.

“Virgin Media is the most complained-about broadband firm and also performed particularly poorly for customer service in Which?’s most recent broadband customer satisfaction survey.

“While many consumers will rightly consider switching, firms that are falling short must urgently make improvements so all customers are getting the standard of service and support they need and deserve.”

By Press Association

More Technology News

See more More Technology News

Openreach engineer

Plans to build full fibre broadband in more than 500 new places unveiled

Greg Clark

AI regulators in UK are ‘under-resourced’, warns science committee chair

TikTok strategy

Tory TikTok launch ‘pathetic’ compared with Labour’s ‘savvier’ approach – expert

Person using laptop

More than 300 million children a year face sexual abuse online, study suggests

There are calls for mobile phones to be totally banned for under 16s

Calls for mobile phones to be totally banned for under 16s

A young girl using a mobile phone (picture posed by model)

Next government should consider banning phones for under-16s, report says

Sir Chris Bryant

AI should be used to develop an app which detects skin cancer, Labour MP says

Handout image from Microsoft of its Copilot virtual assistant displayed on a laptop screen

Microsoft expanding Copilot AI assistant to organise meetings and support teams

Solar panels on a house roof

Octopus Energy launches ‘buy now, pay later’ for solar panels

Raspberry Pi

Raspberry Pi set for June IPO in welcome boost for London market

A person using a laptop

Nations agree to develop shared risk thresholds for AI as Seoul summit closes

Microsoft new equiment

Data regulator looking into Microsoft’s AI Recall feature

An easyJet plane

EasyJet uses AI to better manage flights from new control centre

Cabinet meeting

AI safety summits could help shape UK legislation, Technology Secretary says

Someone at a laptop

Safety institutes to form ‘international network’ to boost AI research and tests

Soldiers' boots

Army personnel feel ‘let down’ after MoD cyber attack