L’Oreal unveils smart hair dryer to challenge Dyson

9 January 2024, 18:54

The AirLight Pro
The AirLight Pro. Picture: PA

The AirLight Pro uses infrared light and wind to dry hair using less energy.

Beauty giant L’Oreal has unveiled a smart hair dryer which uses infrared light and wind to dry hair using less energy.

Called the AirLight Pro, the firm’s first mainstream electronic device will be seen as a competitor to Dyson’s range of high-end hair styling products when it launches in the UK from April in salons and the summer for consumers.

It has been unveiled at CES, the annual technology trade show in Las Vegas, which opened on Tuesday.

L’Oreal said the device is unlike conventional hair dryers because it does not use thermal rods to generate heat, instead using the patented infrared LightCare technology from hardware start-up Zuvi.

The AirLight Pro’s motor pushes the warm air created by the infrared bulbs on to hair to dry it – without using excessive heat which could damage the hair.

L’Oreal said the AirLight Pro dries hair faster but leaves it more hydrated – while using up to 31% less energy, according to tests.

The beauty giant said the environmental and energy impact was a key factor in the product’s design.

Nicolas Hieronimus, L’Oreal Groupe chief executive, said: “For 115 years, L’Oreal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfil their individual beauty aspirations.

“With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create.”

The device also has a connected companion app so users can personalise the hair dryer to their individual needs, even across multiple users.

UK pricing has yet to be confirmed.

By Press Association

More Technology News

See more More Technology News

National Cyber Security Centre launch

National Cyber Security Centre names Richard Horne as new chief executive

The lights on the front panel of a broadband internet router, London.

Virgin Media remains most complained about broadband and landline provider

A person using a laptop

£14,000 being lost to investment scams on average, says Barclays

Europe Digital Rules

Meta unveils latest AI model as chatbot competition intensifies

AI technology

Younger children increasingly online and unsupervised, Ofcom says

Migrant Channel crossing incidents

Ministers will be told to use AI to screen migrants for threats, adviser says

Nothing smartphone

UK tech firm Nothing to integrate ChatGPT into its devices

The Google offices in Six Pancras Square, London

Google confirms more job cuts as part of company reorganisation

Person using laptop

Housing association reprimanded after residents’ data compromised

A screengrab of an arrest in connection with the LabHost website

Arrests made and thousands of victims contacted after scammer site taken offline

Social media apps on a smartphone

Three-quarters of public fear misinformation will affect UK elections – report

Businessman racing with a robot

TUC calls for AI to be regulated in the workplace

The ChatGPT website

AI chatbot ‘could be better at assessing eye problems than medics’

FastRig wingsail launch

Scottish-made wingsail set for sea tests after launch on land

Immigration

Rollout of eVisas begins as Government aims for digital immigration by 2025

Elon Musk in 2024

X may start charging new users to post, says Elon Musk