MrBeast reveals he made 250,000 dollars from first X video

23 January 2024, 09:54

The X logo on a laptop screen
Twitter logo. Picture: PA

The YouTuber had previously said it was not worth posting new content on the site as creators only received a small amount of advertising revenue.

MrBeast, the world’s most popular YouTuber, has revealed he earned more than 250,000 US dollars (£196,600) from posting a video to X, formerly known as Twitter.

The American had previously said it was not worth posting new content directly to the Elon Musk-owned platform because creators only received a small amount of advertising revenue.

He has previously said not even receiving one billion views would make it worth his while to post videos to the platform.

However, he announced last week that he would post an old video to X as an experiment, because he was “super curious” to see how much ad revenue he could make from the post.

The post generated more than 155 million views, and MrBeast – real name Jimmy Donaldson – shared a screenshot showing it had earned him just over 263,000 dollars (£206,800).

The test has been closely watched by many industry experts and commentators as X has publicly struggled to make money since Elon Musk’s takeover in late 2022, and has seen traffic to the site decline.

Mr Musk has also been caught up in a number of bitter rows with advertisers, with many withdrawing from the platform over concerns about some of the content which has been allowed in the site under the billionaire’s “absolute free speech” approach.

The Tesla and SpaceX boss has introduced a number of new features to the platform in an attempt to boost engagement, including new premium subscriptions and starting to share advertising revenue with content creators – a system other sites such as YouTube already have in place.

But MrBeast dismissed the earnings for his video as “a bit of a facade”, because of his own high profile, and suggested that other users would be unlikely to see similar returns.

“My first X video made over 250,000 dollars,” he posted to X.

“But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob (sic) higher than what you’d experience.”

MrBeast has 234 million subscribers to his YouTube page, and some estimates suggest he earned in excess of 80 million dollars (nearly £63 million) in 2023.

By Press Association

More Technology News

See more More Technology News

National Cyber Security Centre launch

National Cyber Security Centre names Richard Horne as new chief executive

The lights on the front panel of a broadband internet router, London.

Virgin Media remains most complained about broadband and landline provider

A person using a laptop

£14,000 being lost to investment scams on average, says Barclays

Europe Digital Rules

Meta unveils latest AI model as chatbot competition intensifies

AI technology

Younger children increasingly online and unsupervised, Ofcom says

Migrant Channel crossing incidents

Ministers will be told to use AI to screen migrants for threats, adviser says

Nothing smartphone

UK tech firm Nothing to integrate ChatGPT into its devices

The Google offices in Six Pancras Square, London

Google confirms more job cuts as part of company reorganisation

Person using laptop

Housing association reprimanded after residents’ data compromised

A screengrab of an arrest in connection with the LabHost website

Arrests made and thousands of victims contacted after scammer site taken offline

Social media apps on a smartphone

Three-quarters of public fear misinformation will affect UK elections – report

Businessman racing with a robot

TUC calls for AI to be regulated in the workplace

The ChatGPT website

AI chatbot ‘could be better at assessing eye problems than medics’

FastRig wingsail launch

Scottish-made wingsail set for sea tests after launch on land


Rollout of eVisas begins as Government aims for digital immigration by 2025

Elon Musk in 2024

X may start charging new users to post, says Elon Musk