Elon Musk says ad-free X Premium subscription is coming soon

20 October 2023, 09:14

A person logging into X on a laptop
Twitter logo. Picture: PA

The social media boss said the platform will offer two tiers of paid subscription.

Elon Musk says X, formerly known as Twitter, will soon launch an ad-free version of its X Premium subscription, allowing users to pay to not see advertisements.

The Tesla and SpaceX boss said the site will offer a “lower cost” version of Premium, which will include all the features of the subscription but “no reduction in ads”, alongside the more expensive ad-free version.

The billionaire did not confirm pricing for the two tiers or when the new subscription tiers will launch.

X Premium, which costs just over £9 a month, gives users a verification badge as well as the ability to edit posts after sending them and to post longer text and video content.

Since last year taking over Twitter, as it was then known, Musk has seen revenue at the company plummet after advertisers fled over fears about the new owner’s approach to content moderation and free speech.

Last week, the European Union opened an investigation into the platform over its handling of the spread of disinformation and harmful content linked to the Israel-Hamas conflict.

As a result of the advertising downturn, X has looked to subscriptions as an income stream.

A phone displays the Twitter account for Elon Musk
Musk has suggested that making people enter credit card details would help X combat bot and spam accounts (PA)

Earlier this week, the company began a trial in New Zealand and the Philippines, where new users are asked to pay an annual fee of one US dollar (83p) just to post and reply to others.

Musk hinted at such a feature last month, suggesting that eventually all users could be asked to pay in order to keep using the platform.

He has previously suggested that asking users to pay to post is the best way to combat bot and spam accounts, arguing that forcing users to enter credit card details would dissuade many bad actors running bot networks from using the site.

By Press Association

More Technology News

See more More Technology News

Cyber attack at major London hospitals

Hundreds of operations and appointments cancelled in week after NHS cyber attack

Labour said it would also ban the creation of sexually explicit deepfakes (PA)

Labour commits to introducing AI regulation for tech giants

Daniel Bedingfield

Pop star Daniel Bedingfield praises AI for capturing ‘soul’ of his music

Elon Musk, CEO of Tesla and SpaceX (PA)

Elon Musk says Tesla shareholders will vote to approve pay deal

Person wearing an Apple watch on their left wrist

Smart watches could help track Parkinson’s disease progression – study

A person's forefinger poised on the keyboard of a laptop computer

Gaming giant Steam facing £656m legal claim for ‘overcharging’ UK gamers

A group of schoolchildren standing around

Most children cannot name MP and fifth get political news from TikTok – survey

A person using a keyboard to sign into the X website on a laptop

Elon Musk confirms X will start hiding likes on posts

A technician working at Currys' Repair Centre in Newark, Nottinghamshire

Currys working to improve consumer trust in refurbished and repaired tech

Raspberry Pi 4 micro computer launch

Raspberry Pi shares jump 40% after London IPO

Apple WWDC event

Apple unveils generative AI assistant for iPhone, iPad and Mac at conference

ChatGPT on a MacBook

Apple keen on more deals with AI chatbots after link-up with ChatGPT

Elon Musk during an ‘in-conversation’ event

Elon Musk says he could ban Apple devices at his companies over OpenAI deal

Apple Intelligence writing tools

Apple Intelligence is ‘promising first step’ for firm’s AI tools, experts say

Data

Genetics testing company 23andMe facing investigation over data breach

Apple Intelligence

Apple Intelligence: Tech giant unveils its new flagship generative AI tools