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Majority ‘plan to keep talking digitally to supplement in-person conversations’
29 April 2021, 09:04
Survey suggests gaming has been a lifeline for many throughout the pandemic, providing a way for people share entertainment virtually.
Nine in 10 Britons intend to continue talking to others digitally to supplement in-person conversations even as freedoms are gradually restored, according to a poll.
But some 88% said they are looking for new ways to socialise in a post-lockdown world, beyond video calling which became vital during the pandemic.
The research – conducted by Perspectus Global on behalf of Xbox UK – also highlights the impact of gaming as a form of communication over the last year, with six in 10 (61%) indicating that they played games online with friends, family and colleagues as a way to keep in contact.
More than three quarters of the 2,000 adults surveyed (76%) said they believe online gaming is ideal for bonding and making connections when unable to see people face-to-face.
The findings come as part of a campaign by the Microsoft-owned gaming giant to promote its Xbox Game Pass for PC, highlighting the benefits of gaming on a computer for those who do not own a games console.
“The last 12 months have fundamentally changed how people communicate, with technology providing an essential lifeline to family and friends,” said psychologist Emma Kenny.
“With data showing that 91% of Brits plan to continue supplementing in-person conversations with digital interactions for the foreseeable future, we want to show how gaming can provide that vital connection.
“With this campaign, Xbox UK aims to show how gaming is easy, accessible and fun for all, and can provide a much-needed way for people to build back confidence, refresh our soft social skills and foster our sense of community as we ready ourselves for life beyond lockdown.”