When is Black Friday? Everything you need to know about the event and how to get the best deals

21 November 2023, 09:55 | Updated: 21 November 2023, 11:10

Black Friday deals have begun across the UK
Black Friday deals have begun across the UK. Picture: Alamy

By Emma Soteriou

Black Friday deals have already begun across major UK retailers - find out why it happens and how to get the best deals this year.

Listen to this article

Loading audio...

What is Black Friday?

Black Friday is one of the biggest shopping dates of the year, which sees thousands of brands launch special sales to mark the occasion.

It marks the beginning of the Christmas shopping period.

Although it started off as a one-day event it has now spread to a month of deals for customers.

Where did Black Friday come from?

Black Friday started in the US, marking the first Friday after Thanksgiving.

Thanksgiving is a federal holiday modelled on a harvest festival that has been celebrated since the 1600s.

Most employees and schools have the celebration off as well as the following Friday, meaning the get a four-day weekend which opens up the opportunity for more shopping.

Annual Black Friday sales will begin at the end of the week
Annual Black Friday sales will begin at the end of the week. Picture: Alamy

When is Black Friday 2023?

Black Friday 2023 is on November 24 but deals have already begun in the lead up to the big day.

John Lewis, Argos and Boots are among the brands to have already kicked off their sales.

Most of the deals will come to an end at midnight on Cyber Monday, which was originally when online deals began.

Which brands are taking part in Black Friday?

Major retailers including Amazon and John Lewis have launched sales this month to mark Black Friday.

Several fashion brands have also started Black Friday sales across stores and online, including New Look and ASOS.

Sephora UK and Boots are among beauty brands taking part too.

Major retailers are doing deals online
Major retailers are doing deals online. Picture: Alamy

Why is it called Black Friday?

The event originally earned its name because of the congestion created by shoppers.

It is also the day shops "move into the black" and have enough money to cover costs after being in the red.

How to get the best Black Friday deals

Research and know what you want to buy - Planning what you want to get out of the deals in advance and researching the best items will help you get the best out of Black Friday.

Avoid impulse buying - Impulse buying can result in you benefitting less from the deals and spending more than intended. Make a list of what you want to buy and stick with it.

Check RRP - Keep an eye on product pricing in the lead up to the sales so you can know which discounts are best on Black Friday.

Compare prices across different retailers - Thousands of brands take part in the shopping event, so comparing prices between places can ensure you're getting the cheapest price and saving even more.

Be aware of unusual brands - Despite deals coming in from all types of retailers, you should be aware of lesser known brands as they may not always be as reliable or similar in quality.

Set up online accounts before the sales begin - Popular products can sell out quick when deals drop. Saving your details in an account will help secure the goods with a faster checkout.

Check the returns policy - Buying online allows you to change your mind and demand a full refund within 14 days of delivery.

Many stores also offer extended returns in the lead up to Christmas.

More Latest News

See more More Latest News

Sir Ed Davey has been criticised for his time as Post Office minister

Ed Davey says sorry for taking five months to meet Alan Bates and says ex-Post Office boss Paula Vennells ‘fed me lies’

The original Bacchus by Giambologna sits in the Bargello museum in Florence

Former Italian cultural minister defends woman who simulated sex with beloved Florence statue

Formal talkjs will begin next week in a bid to end long-running junior doctors strike

Government to begin formal talks with junior doctors to end long-running pay row

Jay Slater and his mum, Debbie Duncan

Jay Slater's mum appeals for funeral donations to give son the 'send-off he deserves'

File photo dated 26/07/23 of Andrew Malkinson. The Criminal Cases Review Commission has offered an 'unreserved apology' for failing Malkinson, who spent 17 years in prison for being wrongly convicted of rape. Issue date: Thursday April 18, 2024.

Wrongly imprisoned Andrew Malkinson 'could have been freed a decade earlier', watchdog finds

Taylor Swift plays to 60,000 in Gelsenkirchen, Germany

Police arrest suspected Taylor Swift stalker moments before concert kicks off

Pret A Manger has overhauled its coffee subscription plan

Fury as Pret scraps 'too good to be true' £30-a-month coffee subscription in favour of new scheme

Di Prima has been axed from Strictly Come Dancing amid the allegations against him.

Axed Strictly star Graziano Di Prima returns to £6 an hour job amid allegations he 'hit and kicked' dance partner Zara McDermott

British trainee barrister, 26, goes missing in Majorca after flatmate 'threatens to have men sort him out'

British trainee barrister, 26, goes missing in Majorca after flatmate 'threatens to have men sort him out'

The government 'failed its citizens', the Covid Inquiry has found

Government ‘failed its citizens’, Covid Inquiry finds as ‘major overhaul’ of emergency planning needed

Keir Starmer has been welcoming EU leaders at the European Political Community summit in Oxfordshire

Starmer warns ‘criminal empire is at work’ as he urges European leaders to tackle people smuggling ‘crisis’

Both of them received community orders

Two asylum seekers who stole £25k gold Rolex in London's Soho allowed to walk free

It doesn't have to be that warm for your sleep to be affected

Revealed: the temperature that means you may not be sleeping well as UK gripped by heatwave

Trump gunman researched Royal family member during planning for assassination attempt

Trump gunman researched Royal family member during planning for assassination attempt

US President Joe Biden

Joe Biden ‘more receptive to standing down after senior Democrats turn on President’ as he battles Covid

Vance hailed Donald Trump as America's "best hope".

Donald Trump is the 'best hope for America', says vice-president pick JD Vance