Asda and Morrisons slash prices as squeezed Brits grapple with cost of living

25 April 2022, 12:45

Asda and Morrisons announced price cuts on Monday
Asda and Morrisons announced price cuts on Monday. Picture: Alamy

By Will Taylor

Asda and Morrisons have both pledged to cut prices as Brits grapple with the cost of living crisis.

Listen to this article

Loading audio...

With money in pockets not going as far as it used to, customers have been turning to discount competitors Aldi and Lidl.

But now Morrisons has said that more than 500 products including eggs, beef and nappies would see an average price cut of 13%.

Asda is cutting prices on more than 100 popular products, including tea bags, rice and cheddar cheese, for the year.

It has also announced its shop floor workers will get an hourly rate increase to £10.10 from July.

Asda said its products covered by the "dropped and locked" price pledge will see an average reduction of 12%, including a 25% drop in the price of a bag of Asda easy cook rice to 75p.

Mohsin Issa, co-owner of Asda, said: "We know that household budgets are being squeezed by an increasing cost of living and we are committed to doing everything we can to support our customers, colleagues and communities in these exceptionally tough times.

Read more: Inflation soars to highest level in 30 years as cost of living soars

"We're standing side by side with the families and communities who are juggling so many demands at the moment.

"We're taking unprecedented action to give families some additional stability and certainty in their weekly shopping by lowering and locking over 100 prices until the end of the year.

"We're also proud to be investing in increasing the pay for our hard-working store colleagues and continuing to support the communities we are part of."

Read more: 'Worrying' rise in people seeking fuel bank help as cost of living bites

Morrisons chief David Potts said: "We know that our customers are under real financial pressure at the moment and we want to play our part in helping them when it comes to the cost of grocery shopping."

Inflation is at its worst rate for 30 years.

The Bank of England said in March it expected it to reach about 8% through spring, and maybe get even higher later in 2022.

More Latest News

See more More Latest News

More than 2 million drivers are set to hit the road on Good Friday.

Easter Carmageddon: Over two million drivers to hit the road on Good Friday after Storm Nelson travel chaos

Michael Gove has slammed the water firm as a 'disgrace'.

Thames Water bosses branded a ‘disgrace’ as Michael Gove tells firm ‘not to punish consumers’ for its failings

South Africa Bus Crash

Girl, 8, the sole survivor as 45 die in bus crash off South Africa bridge

A spokesman has denied reports the sausage dog could be banned.

The wurst news is over: Germany denies claims of sausage dog ban

Israel Palestinians Britain Aid

UN top court orders Israel to open more land crossings into Gaza

Greece Confidence Vote

Greece’s government survives no-confidence motion called over rail disaster

A council has had to apologise following the incident.

Fury as parents offered version of school class photo without complex needs pupils

Conjoined twin who shot to fame with sister on The Oprah Winfrey Show marries army veteran in private ceremony

Conjoined twin who shot to fame with sister on The Oprah Winfrey Show marries army veteran in private ceremony

Israel Palestinians UN Security Council

Russia ‘abolishes’ monitoring of sanctions on North Korea with UN veto

Firefighters at the scene of a bus crash in Limpopo

Bus plunges from bridge in South Africa and erupts into flames, killing at least 45 and leaving child, 8, as lone survivor

Music-Green Day UN

Green Day to headline UN-backed global climate concert

Exclusive
Starmer has vowed to resurrect Boris Johnson's 'Levelling Up' policy

Failure to ‘level up’ Britain would be ‘catastrophic’, Wes Streeting admits, as Starmer vows to resurrect Johnson policy

Border Force staff will walk out from April 11

Hundreds of Border Force officers at Heathrow Airport to stage four-day strike

Stephen Bear was ordered to pay Ms Harrison £5,000.

Disgraced reality TV star Stephen Bear ordered to pay £27,000 over revenge porn conviction or face nine months in jail

Sam Bankman-Fried

FTX founder Bankman-Fried sentenced to 25 years in prison for crypto fraud

Exclusive
Covid no excuse for death of Finley Boden who was murdered by drug-addled parents, child protection chief says

Covid no excuse for death of Finley Boden who was murdered by drug-addled parents, child protection chief says