Dyson Advert Banned For "Misleading" Consumers

17 July 2019, 11:09 | Updated: 17 July 2019, 15:00

An advert for one of Dyson's £400 fans has been labelled "misleading" for giving the impression that the fan was cordless.

The ASA (Advertising Standards Authority) has banned Dyson from showing its advert for its high-tech Pure Hot and Cool Fan.

The advert failed to show any power sockets or electrical leads until the final shot, when a cord appeared.

According to the ASA the cord was "very thin and coloured grey on a light background" and therefore gave consumers the impression that the fan was cordless.

The ASA received a consumer complaint about the ad after it aired in April.

Dyson responded to the ASA, saying it did not think there was "any reasonable prospect" of consumers thinking a tower fan or purifier could be cordless.

Dyson also argued that its fans had been on the market for more than a decade.

A Dyson advert has been banned for giving "misleading impression" that a fan was cordless
A Dyson advert has been banned for giving "misleading impression" that a fan was cordless. Picture: ASA/PA Wire

The ASA was not convinced and told Dyson in future not to imply that their fans were cordless unless they actually were.

A Dyson spokeswoman said: “Dyson always works to ensure that advertising is clear and accurate. We therefore regret that a complaint has been received about this advert."

She added: "However, in this instance, we disagree with the ASA’s decision. We have begun a process of appeal against this ruling.”

More Latest News

See more More Latest News

Disgraced music mogul R. Kelly taken to hospital after 'overdosing' in prison

Disgraced music mogul R. Kelly taken to hospital after 'overdosing' in prison - alleging prison staff are to blame

The Royal Hospital for Neuro-disability, Putney.

South London nurse struck off over 'sexually motivated' WhatsApps to colleague, claiming it was 'just banter'

Annabel Rook

Charity boss found stabbed to death in London home after police rushed to scene following 'gas explosion'

Exclusive
British Army soldiers gather outside the hospitality chalet of aerospace manufacturer Thales.

UK would ‘lose war with Russia’ in current setup, as Army chief calls for greater use of attack drones and missiles

Bethan James died on February 8, 2020, after alleged delays to treatment.

Ex-England cricketer’s daughter 'could have been saved' if medics didn't 'miss signs of sepsis', inquest hears

Woodburn's co-star Aggie Mackenzie has acknowledged the death by giving a statement.

Aggie MacKenzie breaks silence after death of 'tortured soul' Kim Woodburn following How Clean is Your House? feud

Easyjet flights to Spain are set to be grounded

Easyjet cabin crew announce three days of summer strike action grounding flights later this month

Chris Wilder

Sheffield United set to sack Chris Wilder after missing out on promotion to the Premier League

acegoers attending Day One of Royal Ascot 2025, Ascot Racecourse

Style takes the reins: Racegoers dazzle on day one at Ascot

.

When is the Tour de France 2025 and how to watch

Phoenix Spencer-Horn

Killer admits murdering girlfriend before decapitating and trying to dismember her in sick cover-up attempt

Police have cordoned off Millbank Lane, Thornaby, after kids found bullets in the ground.

Police launch probe after children find 'bag of bullets' and firearm magazine while playing in field

Teenage boy fixing an L plate to the back of a Renault Clio before a driving lesson.

Driving test backlog reaches eye-watering high of over 630,000

Poundland has announced plans to close 68 stores and two UK warehouses

Poundland announces plans to close 68 stores and two UK warehouses after being 'sold for £1'

Leroy Mitchell

Man, 32, charged with murder after father-of-three shot dead outside silent disco

Donald Trump said he wants Iran "giving up entirely" on nuclear weapons

Donald Trump declares he wants a 'complete end' to Iran’s nuclear weapons programme