BA tells pilots and cabin crew not to refer to passengers as 'ladies and gentlemen'

10 October 2021, 08:40 | Updated: 10 October 2021, 08:54

British Airways pilots and crew will stop saying "ladies and gentlemen"
British Airways pilots and crew will stop saying "ladies and gentlemen". Picture: Alamy

By Asher McShane

British Airways pilots and cabin crew have been told not to refer to passengers as ‘ladies and gentlemen’ during greetings.

BA will switch to more gender neutral terms instead, as part of efforts to celebrate “diversity and inclusion.” The move follows other airlines like Lufthansa, easyjet and Air Canada.

A BA spokesman said: 'We celebrate diversity and inclusion and we're committed to ensuring that all our customers feel welcome when travelling with us.'

Sir Martin Sorrell, founder of the advertising agency WPP, told The Sunday Telegraph that passengers are no longer bothered by the use of traditional greetings.

"Whether that's fortunate or unfortunate, it's a sign of the times," he said.

Last month, Air Malta announced it would also scrap phrases such as “welcome, ladies and gentlemen” in favour of more inclusive language, such as: “Attention, all passengers.”

Staff are now encouraged to refer to passengers as “guests” and other more universal terms, the airline said in a statement.

The phrase “ladies and gentlemen” was dropped by Transport for London (TfL) in 2017 in favour of inclusive greetings like "good morning everyone”.

More Latest News

See more More Latest News

Exclusive
Rishi Sunak is following Sir Keir Starmer in taking questions from LBC listeners this morning

Starmer refuses to rule out council tax hike and reveals hopes for new Brexit deal - now it's your turn to quiz Sunak

Global confirms biggest ever Election coverage plans with Rishi Sunak and Keir Starmer to take listeners' calls

Rishi Sunak follows Keir Starmer in taking listeners' calls as part of Global's biggest ever Election coverage

Justin Timberlake's mugshot has been released

Justin Timberlake mugshot released after singer arrested for 'driving while intoxicated' in wealthy Hamptons enclave

Former Conservative Party donor John Caudwell has said he is backing Labour to win the General Election.

Former Tory donor John Caudwell backs Labour in General Election

Sir Ian McKellen was taken to hospital after he fell from the stage during a West End performance

Sir Ian McKellen 'looking forward to returning to work' as he thanks NHS staff for help after falling off West End stage

British teen missing in Tenerife after desperately calling friends from 'the middle of nowhere' on night out

Desperate mum of British teen missing in Tenerife 'beside herself with worry' as she flies out to help with search

Mysterious smoking headless torso missing arms and legs dumped on popular Spanish holiday beach

Horror as smoking headless torso missing arms, legs and head dumped on popular Spanish holiday beach

Hamish Harding ignored warnings over the Titan sub.

Brit billionaire 'ignored stark warning over Titan sub' after record-breaking dive gave him 'false sense of security'

The King and Queen have wished the racegoers the "best of luck" in chasing the "thrill of a Royal Ascot winner".

King and Queen wish Royal Ascot attendees 'best of luck' chasing race winner

Chris Marriott, 46, was helping a woman when they were driven over by a Seat Ibiza car in Sheffield

Father killed by car used 'as a weapon' as he tried to help stranger, jury told

Rugby Union player Connor Garden-Bachop has died at the age of 25 after a 'medical event', New Zealand Rugby has confirmed.

New Zealand rugby player Connor Garden-Bachop, 25, dies after 'medical event'

Mr Sunak was joined by Foreign Secretary David Cameron for the first time on the campaign

Flock of sheep flee as Rishi Sunak and David Cameron try to feed them

Olympic athletes ‘could die of overheating’ due to 'dangerous temperatures' at Paris 2024 Games

Olympic athletes ‘could die of overheating’ due to 'dangerous temperatures' at Paris 2024 Games

Comedian Victoria Vera Blyth was killed by her husband David Thomas Blyth

British businessman shoots his TV star wife dead in murder-suicide after 'row over her text messages' at Turkey home

Tattooed woman in black hunted by police after schoolboy, 12, was brutally attacked during attempted robbery

Tattooed woman in black hunted by police after schoolboy, 12, is attacked walking home from school

A decision not to charge police officers involved in the original Stephen Lawrence murder investigation has been upheld by the Crown Prosecution Service (CPS).

Stephen Lawrence murder detectives will not face prosecution, CPS announces