Canary Islands need 'higher quality' German tourists instead of Brits, president of Lanzarote says

12 March 2023, 17:15

Lanzarote president María Dolores Corujo made the comments to an audience in Berlin
Lanzarote president María Dolores Corujo made the comments to an audience in Berlin. Picture: Alamy

By Adam Solomons

German tourists are 'higher quality' and spend more money than their British counterparts, the president of Lanzarote has claimed.

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María Dolores Corujo told an audience in Berlin that the Canary Islands must try to move away from "mass tourism" in favour of "higher quality tourism and holidaymakers who spend more".

She told trade conference the ITB travel fair: "It’s essential to work on the diversification of the sector and the growth of markets like the German market, which adapt to our intentions of aiming at higher-quality tourism [and] move us away from mass tourism."

Lanzarote must instead focus on "sustainability and excellence" in its tourist sector, Ms Corujo added.

Read more: Lanzarote 'fed up' after Spanish island becomes 'saturated' with British tourists and calls for fewer UK holidaymakers

Read more: Statues of 'older white men' like Duke of Wellington and Admiral Nelson may need to be destroyed, government says

Millions of British tourists flock to the Canary Islands each year (Tenerife pictured)
Millions of British tourists flock to the Canary Islands each year (Tenerife pictured). Picture: Alamy

Her striking comments came a month after she said Lanzarote had become "saturated" by an excess of tourists, including Brits.

The tiny Canary Island typically receives around 17 times the number of tourists as its resident population.

More than half of the island's visitors come from the UK alone, she said.

According to Lanzarote Tourism Information, 45 per cent of the island's visitors in 2019 were British, with annual UK visitors growing from 807,000 to 1.4 million since 2010.

The board also found in 2019 that Brits spend €34.94 per day, more than Germans' €27.69 per day.

Germans make up around 14 per cent of the island's visitors.

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