Viewers Complain M&S Christmas Ad Features Four-Letter Swear Word

8 November 2017, 07:08 | Updated: 8 November 2017, 07:47

Viewers have blasted the new Marks and Spencer Christmas advert, claiming it contains a swear word.

The commercial, featuring Paddington Bear, premiered during the Pride of Britain Awards last night on ITV.

The heart-warming festive ad shows the Peruvian bear stumble upon a burglar, whom he mistakes for Father Christmas, and helps him deliver a bag of stolen presents back to where they belong.

At the end, the burglar sees the error of his ways and says, according to the subtitles, "Thank you little bear".

But viewers claim that the burglar says something somewhat more unsavoury.

"Thank you little bear"
"Thank you little bear". Picture: M&S

Katy Phillips tweeted: "Uhhh, does anyone else hear "f*** you, little bear" on the M&S Christmas ad? Leave Paddington alone!"

And Lucy Valentine wrote: "I swear the burglar says "f*** you little bear" to Paddington".

Paddington in the M&S Christmas advert
Paddington in the M&S Christmas advert. Picture: Marks and Spencer

So what do you think the burglar says? Judge for yourself at the top of the page.

More Latest News

See more More Latest News

The vote-counting got underway on Thursday evening.

George Galloway claims he’s on track for ‘comfortable’ victory in Rochdale by-election following divisive campaign

The scheme could cost more than £500m, a watchdog report has found.

Rwanda scheme could cost taxpayer more than £500m, watchdog report finds

The trust where Valdo Calocane was treated has been rated inadequate

Staff at mental health trust that treated Nottingham killer Valdo Calocane 'falsified records and assaulted patients'

Bangladesh Fire

Dozens killed in fire at shopping centre in Bangladesh capital

Israel Palestinians Rafah Photo Gallery

Israeli troops ‘fire on people waiting for aid’ as Gaza death tolls hits 30,000

Former Ambassador Arrested

Former career US diplomat admits spying for Cuban intelligence for decades

Kensington Palace issued a statement addressing well-wishers' concerns.

Kensington Palace issues fresh statement on Kate’s health following concerns amid speculation

On Thursday, Prime Minister Rishi Sunak's official spokesman said: "The Prime Minister is a big supporter of the arts and he believes that the arts should be inclusive and open to everyone.

'Wrong and divisive': No. 10 condemns theatre 'Black Outs' after West End show announces exclusive performances

Rishi Sunak has spoken out after the report into Wayne Couzens

Rishi Sunak says police must make 'urgent changes' after Couzens report, following 'chilling, abominable' murder

Donald Trump

Trump appeals against decision to remove his name from Illinois primary ballot

Staff said the increase relates to a greater number of Albanian children entering asylum hotels since the 2022 inspection.

UK border control is 'neither effective nor efficient', sacked watchdog says, with 147 child migrants still missing

Jess Phillips has said the person who allowed Couzens' employment should be 'for the chopping block'.

Person who allowed Wayne Couzens to be employed ‘has to be for the chopping block’, Jess Phillips tells LBC

Christian Horner

Christian Horner breaks silence after 'texts leaked', as Red Bull F1 boss cleared of inappropriate behaviour claims

The man was found at his home in Herne, Germany.

Horror as man found with ‘penis bitten off and eaten by pet dog’ after neighbours reported relentless barking

Russia Ukraine War

Russian onslaught targets more Ukrainian towns and villages

Sergei Sokolov

Editor of top independent Russian newspaper detained for ‘discrediting military’