Wilko brand bought by The Range for £5million following high street chain's collapse

13 September 2023, 19:28

The Range is understood to have paid £5million for the Wilko brand
The Range is understood to have paid £5million for the Wilko brand. Picture: Getty/Alamy
Kieran Kelly

By Kieran Kelly

The Range has agreed a deal to buy Wilko's brand for around £5 million after the collapse of the high street retailer.

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The Range's purchase could mean that Wilko's name will not totally disappear from the high street.

Administrators at PwC have sought to sell off Wilko's assets in recent weeks, including its brand and shops, after failing to secure a rescue deal for the whole business.

More than 10,000 further Wilko workers are already set to lose their jobs by next month as a result.

The Range, which runs 210 stores across the UK, is understood to be finalising a deal to buy the Wilko name, meaning it would own the website and could stock some of its products across its own stores.

Wilko stores started to close this week
Wilko stores started to close this week. Picture: Getty

Rival low-cost retailers B&M and Poundland owner Pepco Group have already swooped in with agreements to acquire a number of stores.

Pepco sealed a deal for up to 71 stores which will see them reopen under the Poundland brand.

Read More: Wilko to disappear from UK high streets as rescue deal collapses

Read More: Wilko: List of 124 stores set to close next week

The group also pledged to "prioritise" existing Wilko workers for roles when the shops are converted, likely to be by the end of the year.

B&M said it was buying 51 other Wilko shops, where it is understood that the majority will rebrand as B&M.

The Range has bought the Wilko brand
The Range has bought the Wilko brand. Picture: Alamy

Wilko was originally founded by James Kemsey Wilkinson in Leicester in 1930.

The family-owned business employed 12,500 staff and ran 400 shops before it hired administrators early last month after it came under pressure from weak consumer spending and debts to suppliers.

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