Meghan Markle unveils first product from new lifestyle brand as dozens of influencers receive gift of strawberry jam

16 April 2024, 08:59 | Updated: 16 April 2024, 09:18

Dozens of influencers were sent samples of Meghan's new strawberry jam
Dozens of influencers were sent samples of Meghan's new strawberry jam. Picture: Alamy/Instagram
Kieran Kelly

By Kieran Kelly

Meghan Markle has unveiled the first product from her new lifestyle brand American Riviera Orchard with dozens of influencers being given an exclusive look.

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Fashion designer Tracy Robbins and Argentine socialite Delfina Balquier were among those to receive a basket containing the Duchess of Sussex's new strawberry jam.

Photos of the hamper have been shared all over social media, with Ms Robbins commenting: "Thank you for the delicious basket! I absolutely love this jam so not sure I'm sharing with anyone."

She added: "Thank you M!"

Dozens of influencers were sent a jar of Meghan's new jam
Dozens of influencers were sent a jar of Meghan's new jam. Picture: Instagram
50 influencers were sent hampers
50 influencers were sent hampers. Picture: Social Media

Meanwhile, Ms Balquier, who is married to Prince Harry's polo friend Nacho Figueras, said: "I love your jam."

On her jam jar, the label displayed the words '10 out of 50', showing how many people were treated to a first taste.

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Meghan launched the new business venture on March 14 with an initial Instagram teaser.

Products are not yet available to purchase, with soon-to-be customers instead being encouraged to join a waitlist.

American Riviera Orchard
American Riviera Orchard. Picture: ARO

While it is not yet clear what range of items will be sold by the brand, the reveal of Meghan's suggest it will be food-oriented.

Meanwhile, the United States Patent and Trademark Office website shows recipe books, table wear, textiles, jams and marmalades will be sold.

The brand's new Instagram account has garnered more than half a million followers already,