Toblerone must drop Matterhorn image on packaging after 50 years as it's no longer made in Switzerland

5 March 2023, 18:21 | Updated: 5 March 2023, 21:45

Toblerone can no longer put the iconic Alpine mountain on its box
Toblerone can no longer put the iconic Alpine mountain on its box. Picture: Alamy

By Adam Solomons

Toblerone must remove Alpine peak the Matterhorn from its packaging after the owners moved production out of Switzerland.

Listen to this article

Loading audio...

Parent company Mondelez International has said it will change the design in order to cooperate with the Swiss Act, which ensures only authentically Swiss products can use the nation's imagery.

The Matterhorn has emblazoned boxes of Toblerone since the early 1970s.

Mondelez revealed last year it will move production from chocolate capital Switzerland to Bratislava, Slovakia in an effort to cut costs.

Read more: Mars fined £12,000 after workers at M&M factory fall into vat of chocolate

Read more: Police 'save Easter' after cracking case of 200,000 stolen Creme Eggs

The famed chocolates are pictured on the production line
The famed chocolates are pictured on the production line. Picture: Alamy

A Mondelez spokesperson told Swiss newspaper Aargauer Zeitung: "The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic."

The box will also now state "established in Switzerland" rather than "of Switzerland".

According to the Swiss Act, products claiming to be Swiss-made must have at least 80% of the product’s raw materials come from Switzerland.

All of its milk and dairy products must also come from the Alpine nation, Bloomberg reported.

Exceptions are made for raw materials not found in Switzerland, such as cocoa.

Mondelez is moving production to eastern Europe (Czech factory pictured)
Mondelez is moving production to eastern Europe (Czech factory pictured). Picture: Alamy

More Latest News

See more More Latest News

Kate's big comeback: Princess and William share tender moment as she re-joins royals at Trooping the Colour

Kate's big comeback: Princess and William share tender moment as she re-joins royals at Trooping the Colour

The attack, which took place in a garden east Germany on Friday night, saw the knifeman stab four people before police arrived at the scene.

German police shoot dead knifeman at Euro 2024 party after rampage leaves one dead and three injured

Businessman sues Apple after wife finds ‘deleted’ iPhone messages to prostitute

Businessman sues Apple after wife finds ‘deleted’ iPhone messages to prostitute

Olympic cyclist Sir Bradley Wiggins is bankrupt, homeless and has "lost absolutely everything", according to his lawyer.

Olympic cyclist Sir Bradley Wiggins has 'lost absolutely everything' as star faces selling medals following bankruptcy

Labour leader Sir Keir Starmer

Keir Starmer promises no capital gains tax on sales of homes as he dismisses tax hike claims

Home Secretary calls for 'urgent investigation' after shock footage emerges of police ramming escaped cow

Home Secretary calls for 'urgent investigation' after shock footage emerges of police ramming escaped cow

Eight Israeli soldiers killed in southern Gaza - as Palestinian death toll reaches '37,000'

Eight Israeli soldiers killed in southern Gaza in deadliest attack since January

Prince Louis steals the show as he dances along to bagpipes at Trooping the Colour

Prince Louis steals the show as he dances along to bagpipes on Buckingham Palace balcony

Coventry's Radford Road, where the schoolboy was killed

Schoolboy killed in hit and run as police urgently look for driver

Police rammed the cow

Shock as police ram escaped cow on the street, as officers say it 'was hurt while being moved to safety'

Exclusive
c

Angela Rayner condemns 'intimidation' of Labour's Rosie Duffield after she cancels hustings amid 'trolling and spite'

Kate and the royals came out on the Buckingham Palace balcony for the flypast

Kate joins King Charles and other royals on Buckingham Palace balcony for RAF flypast after Trooping the Colour

Exclusive
Ben Habib has hit back at suggestions Nigel Farage could join the Conservative party

Reform deputy hits back at suggestion Nigel Farage could join Tories, after leader tells LBC he could lead merged party

Olympic rings on the Eiffel Tower in Paris

IOC gives 14 Russians and 11 Belarusians neutral status for Paris Olympics

The ride got stuck upside down

Horrifying moment people get stuck upside down on theme park ride, as dozens have to be rescued

David Cameron and Nigel Farage

David Cameron says Nigel Farage is trying to destroy the Conservative Party through Reform UK