The end of levelling up: Angela Rayner scraps flagship Tory plan - dismissing it as a ‘gimmick’

9 July 2024, 09:56 | Updated: 9 July 2024, 10:21

Labour’s Angela Rayner has scrapped the Tories' “levelling up” slogan
Labour’s Angela Rayner has scrapped the Tories' “levelling up” slogan. Picture: Alamy

By Henry Moore

Labour’s Angela Rayner has scrapped the Tories' “levelling up” slogan and removed it from her job title, branding it a “gimmick.”

Listen to this article

Loading audio...

The newly appointed Deputy Prime Minister took to X, formerly known as Twitter, this morning to confirm the change.

She wrote: “A Government of public service means fixing the fundamentals to deliver for the British people.

“No more gimmicks and slogans, but the hard yards of governing in the national interest.

“The department I lead will be the Ministry of Housing, Communities and Local Government.”

Angela Rayner arrives in Downing Street this morning
Angela Rayner arrives in Downing Street this morning. Picture: Alamy

Earlier, communities minister Jim McMahon told reporters Ms Rayner had removed the term from ministerial job titles in Whitehall.

He said it had been “firmly tippexed out of the department yesterday.”

Yet, her X account and several government websites still used the term, referring to her as Deputy Prime Minister of the United Kingdom and Secretary of State for Levelling Up.

This morning, LBC Radio pointed this out to Mr McMahon.

“Maybe the tippex has been brought out before the keyboard,” he responded.

“It’s gone.

“We have been a bit busy over the last five days but we will certainly make sure that the website is changed.

The Deputy PM has now changed her job title on X.
The Deputy PM has now changed her job title on X. Picture: X

Read more: France’s new left-wing coalition reveals plans to introduce a 90 per cent tax on the rich amid shock election result

Read more: Labour has inherited ‘worst set of circumstances since second world war,’ says Rachel Reeves

“But the serious point is, levelling up was only ever a slogan and it’s important that people realise that we are absolutely committed to making sure that every community in every part of the country realise the difference of a Labour government.”

Ms Rayner’s X account now reads: “Deputy Prime Minister of the United Kingdom. Secretary of State for Housing, Communities and Local Government.”

Levelling up was first introduced by Boris Johnson’s Conservative government.

The scheme was designed to use funds gained by leaving the European Union to boost investment and improve infrastructure across the UK.

More Latest News

See more More Latest News

A series of Israeli strikes have been launched against the Houthi-controlled port city of Hodeidah in Yemen

Israel launches series of air strikes on Houthi-controlled city in Yemen day after group claim deadly attack on Tel Aviv

Jay Slater and his mum, Debbie Duncan

Jay Slater's GoFundMe page hits £70k after teen's mum appeals for funeral donations

Holidaymakers have been left stranded during global IT outage

'We're not being given any information': Furious holidaymaker stranded in Rhodes tells of travel hell after IT outage

A burnt out car in the Leeds suburb of Harehills, after vehicles were set on fire and a police car was overturned as residents were warned to stay home following an outbreak of disorder on Thursday evening. Picture date: Friday July 19, 2024.

Further unrest in Leeds as hundreds take to streets to 'demand return of children' allegedly removed from local family

NHS England has warned of "continued disruption" to GP services into next week.

NHS warns of GP disruption after global IT outage as trains, planes and roads remain in chaos leaving Brits stranded

Planes, trains and roads have been hit by travel chaos following Friday's IT outage.

Holiday hell: Trains, planes and roads in chaos after global IT outage - with thousands of Brits stranded abroad

Graham Gomm

Prisoner who escaped custody at HMP Wormwood Scrubs during hospital trip is arrested following manhunt

Charles and Camilla attend the King's Parade outside Pomme d'Or Hotel, Liberation Square in St Helier, Jersey

Charles and Camilla 'rushed to safety by security' after suspect 'spotted on roof' just days after Trump rally shooting

A highway bridge collapsed in northwest China.

At least 12 people dead and more than 30 missing after China bridge collapses due to flooding

Ray Reardon has died

Snooker legend Ray Reardon dies aged 91 after cancer battle

Steve Baker and Tom Tugendhat

Top Tory reveals why he is backing Tom Tugendhat to 'put the party back together' as leader

The National Lottery site and app is down

National Lottery down as users unable to access site and app day after global IT outage

Thousands of flights were cancelled across the globe on Friday.

Travel misery continues as global IT outage 'could take weeks to clear' - with over 5,000 flights cancelled worldwide

Nadiya Bychkova allegedly made a complaint to Strictly bosses

Strictly pro Nadiya Bychkova breaks silence over 'complaint' amid misconduct scandal

An independent review has recommended teachers and nurses get 5.5% pay rises

Teachers and nurses among millions of public sector workers that should get 5.5% pay rise, ministers told

Tom Tugendhat

Two top Tories back Tom Tugendhat to be next Conservative leader