Has Bean: Fans devastated as Heinz confirms beloved product has been discontinued

16 September 2024, 19:46

Tins of Heinz Baked Beans on a supermarket shelf in London, England, UK
Tins of Heinz Baked Beans on a supermarket shelf in London, England, UK. Picture: Alamy

By Henry Moore

Bean lovers have been left heartbroken after Heinz confirmed one of its fan-favourite products has been discontinued.

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Heinz has long been the go-to brand for anyone looking for their baked bean fix, be it on toast or a jacket potato or with a hearty full English breakfast.

But fans of the brand were left crestfallen this week to learn the company’s organic range of baked beans has officially been pulled from production.

Heinz pointed to “culinary trends” as the reason behind the decision to axe the product.

Fans discovered the devastating news when one X user asked: 'Why on earth can can I not buy Heinz organic baked beans any more? They were the best organic beans on the market!

Read more: Keir Starmer praises 'remarkable progress' made by Italian PM Giorgia Meloni in tackling migration

“I wish they could be brought back. Online I can buy them for £5.20 a tin!”

The organic variety of Heinz Baked Beans has been axed.
The organic variety of Heinz Baked Beans has been axed. Picture: Heinz

Responding to the post, The Kraft Heinz Company confirmed: “Hi. This product has now been discounted.”

According to the Worcester News, a Heinz spokesperson previously said: “At Heinz we’re focused on innovating to meet changing culinary trends and tastes and sometimes that means making small changes to our portfolio.

“These are always considered with the consumer in mind.”

Lovers of the healthy baked bean flooded social media after learning the product had been cut from Heinz’s portfolio.

“BRING BACK ORGANIC BEANS,” one angry X user said.

“They were the BEST.”

This comes after Walkers crisps unveiled three new sarnie-inspired flavours - Sausage Sarnie and Heinz Ketchup, Roast Chicken and Heinz Mayo, and Cheese Toastie with Heinz Beanz.

Walkers recently announced a collaboration to bring Heinz flavours to their crisps.
Walkers recently announced a collaboration to bring Heinz flavours to their crisps. Picture: Walkers

The new flavours have come from a collaboration between Walkers and Heinz and will be available for a limited time only.

An initial poll on X, formerly Twitter, found consumers were most excited to taste the cheese toastie flavour.

Walkers is known for it's wacky limited time flavours such as pigs in blankets, fish and chips, chilli and chocolate, crispy duck and onion bhajia.

An announcement from Walkers and Heinz said: "We’ve all heard of a crisp sandwich. But now - thanks to the ultimate mind-bending move from iconic crisp brand, Walkers and fellow British legends, Heinz - you can taste sandwich-inspired crisps.

"The two brands have joined forces to create three new flavours to level up Brits’ lunchtimes, whether they’re CrispIN or CrispOUT of their sandwich.

"Seeing sandwich inception reach new heights, the new range includes a succulent roast chicken and Heinz Mayo flavour, a delicious sausage sarnie and Heinz Ketchup flavour combo, and a cheese and Heinz Beanz flavour toastie — all in a bag of crunchy Walkers crisps. Mind-blowing."

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