Majority of AI firms working on unhelpful ‘generic’ tools, think tank says

9 April 2025, 00:04

A woman’s hands on a laptop keyboard.
Government’s use of AI. Picture: PA

A new report has warned too many firms are focused on developing business efficiency tools, rather than innovations to solve societal problems.

The majority of AI firms operating in the UK are focused on creating generic AI solutions and not purposeful tools which solve a specific problem, a think tank has said.

The Institute for Public Policy Research (IPPR) said it had compiled a database of 3,256 AI firms in the UK and found that 85% do not focus on specific problems or sectors.

The study said too many firms were focused on improving existing business process – for example, creating more efficiency in administration work – rather than on much-needed innovations in areas such improving public health or transport.

The Government is seeking to make AI a key part of its plans to boost economic growth, with the Prime Minister setting out plans in January to harness the technology by, among other things, boosting AI infrastructure to support AI development in the UK and make it an appealing hub for AI businesses around the world.

The dearth of breakthrough AI innovation is partly a result of innovation policy, which has often been unfocused and risk-averse. The Government has many levers to steer the UK AI industry towards fixing hard problems

Carsten Jung, IPPR

The AI opportunities action plan pledges to spend billions on making the UK a “global superpower” in AI but the IPPR report said that without further intervention, the current pipeline of AI development lacks clear direction.

It calls for the Government to set up an AI tracking unit to map the types of AI development going on in the UK and to spot where the gaps are, and to steer funding towards problem areas and reward innovation.

Carsten Jung, head of AI at the IPPR, said: “AI progress continues to accelerate at an unprecedented pace and is poised to have a seismic impact on economy and society.

“The Government has said it wants to ‘shape the AI revolution’ but currently much of AI innovation is generic and not focused on solving hard problems.

“Too many companies are focused on generic process improvements rather than coming up with new, better products.

“Too few innovations are aimed at solving big societal problems, such as public health and climate change. This quantity over quality, profit over purpose, speed over substance approach is a huge missed opportunity.

“The dearth of breakthrough AI innovation is partly a result of innovation policy, which has often been unfocused and risk-averse. The Government has many levers to steer the UK AI industry towards fixing hard problems.

“With a push in the right direction, UK companies could lead the world in developing AI that serves the public good—enhancing sustainability, improving healthcare outcomes and boosting opportunity.”

By Press Association

More Technology News

See more More Technology News

In this photo illustration, an Apple logo is seen displayed alongside the Google logo.

Tech giants Apple and Google 'profiting from phone thefts', MPs claim

A man's hands using a laptop keyboard

Scots warned of ‘scamdemic’ as £860,000 lost to cyber criminals in 12 months

A close up image of a The North Face fleece

North Face and Cartier customer data stolen in cyber attacks

Imagery of a Zilch payments card and a virtual card

Buy now pay later provider Zilch to launch first physical card

UK’s most EV-friendly city has been revealed by new research.

Cities with slowest EV charging times and least amount of chargers revealed

View of a VodafoneThree logo outside the firm's offices

Vodafone completes Three UK mega-merger to form ‘new force’ in mobile market

A hand holding a Monzo bank card and a mobile phone showing the Monzo app

Monzo annual profit surges as paying subscribers boost digital bank

Majestic British Airways Airbus A380 taking off from London Heathrow at sunset, amazing colors

UK airspace shake-up could slash journey times and cut flight delays for millions of passengers

File photo dated 30/05/25 of the saltmarsh at Abbotts Hall in Essex. Saltmarshes are 'significant' carbon stores, but are at risk from rising sea levels, new research reveals

UK's muddy saltmarshes vital to tackle climate change, report finds

Nigel Farage

Reform backs cryptocurrency tax cut as party receives first Bitcoin donations

Digital devices on office workplace table of young business woman

‘Young people and black workers at highest risk of workplace surveillance’

Debris from the Titan submersible, recovered from the ocean floor near the wreck of the Titanic, is unloaded from the ship Horizon Arctic at the Canadian Coast Guard pier in St. John's, Newfoundland, in June 2023

The shock household item discovered in 'sludge' of OceanGate sub wreckage

Google is facing a £25 billion legal claim in the UK, accusing the tech giant of abusing its dominant position in the online search advertising market

Google facing £25 billion legal claim over abuse of search advertising market

A hand holding a phone showing the Nvidia logo

Nvidia posts strong growth despite ongoing tariff challenges

Dinosaur fossils could hold the key to new cancer discoveries and influence future treatments for humans, scientists have said.

Dinosaur fossils with tumours could hold key to new cancer treatments for humans, scientists say

A SpaceX Starship spun out of control in a test flight

Elon Musk's SpaceX Starship spirals out of control before exploding in third consecutive mission failure